Email Specialist
- Manage all aspects of email campaigns, including developing, testing and execution. Establish a strong QA process and ensure mobile/cross-device consistency of email through usability testing
- Proactively identify opportunities to improve the effectiveness of our emails. Work with Sr. Manager CRM to develop and execute email engagement strategy to drive to retention and repeat purchases at a reasonable cost
- Regularly perform A/B tests on segmentation, subject lines, copy, offers and layout to drive improved results. Provide ongoing reporting along with recommendations on how to optimize future campaigns
- Segment audience lists based on behaviors (past email engagement and purchases, etc) and work to minimize list decay and unsubscribes while increasing the productivity of email send
- Monitor ESP database to quickly identify and resolve any data issues
- Partner with Creative Team to determine visual appearance of emails and create engaging image assets that drive results
- Develop personalized, relevant, email content working collaboratively across teams
- Stay up to date on the latest trends of email marketing and best practices, and provide thought leadership to our team and across the business
- Previous experience with email marketing and a track record of executing successful marketing programs
- Experience managing an ESP, such as Mailchimp and solid working knowledge of HTML as it applies to email
- Experience with excel as well as other analytics tools (GA, Looker, Mixpanel, etc.)
- Insights driven - you will continuously test, measure and optimize
- You love email marketing and are up-to-date on latest trends.
- Quick learner – self-motivated, able to multi-task, not afraid to ask questions
- Passion, drive, energy. We move at a quick pace
- Ability to be flexible and open to changing priorities and challenges
- An opportunity to develop ownership over the email channel for a successful and growing tech startup
- A growth position and a great opportunity to become an expert not only in email marketing, but also CRM
ParkWhiz offers
Competitive salaries
Medical, dental, and life insurance
Flexible schedules
Paid holidays and generous vacation
Workstation of your choice
You'll be working alongside a team of phenomenal people About ParkWhiz
Founded in 2006, Chicago based ParkWhiz.com pioneered the eParking marketplace and has since become the industry standard and market share leading platform for event and downtown parking bookings across the country. ParkWhiz has extraordinarily strong revenue growth and ongoing product innovations that continue to change the way people think about parking. ParkWhiz.com attracts highly-competitive over-achievers who thrive in a dynamic environment. Employees enjoy the rewards and challenges associated with a constantly evolving market leading technology company. If you embrace challenge, work well in a team setting, and are driven to grow and excel in your career, we'd like to hear from you.