We've built revolutionary technology that is changing the way people get around cities. Using Via, a shared ride booked on your phone costs little more than the bus. Via is on-demand transit on a mass scale; it’s smart transportation that’s friendly to our planet. We currently operate in New York City and Chicago and are rapidly expanding.

Growth Marketing Principal at Via

As Growth Marketing Principal, you’ll relentlessly and efficiently acquire and retain customers in our Chicago market, while building an unforgettable local & national brand.

Responsibilities:

  • Forge partnerships with local businesses and organizations that drive substantial member growth
  • Identify the most efficient customer acquisition strategies in the book and implement them flawlessly; then devise strategies no one else has thought of because they’re simply that inventive
  • Generate content that attracts new riders and keeps members coming back
  • Utilize data to continuously analyze and refine existing campaigns in order to increase customer acquisition, conversion, and retention
  • Represent Via externally, serving as both brand ambassador and point of contact; pitch the advantages of our game-changing technology day in and day out

You:

  • Always thinking strategically and creatively about ways to hook customers
  • Organized and independent; you’re comfortable taking on responsibility and working as part of a small team
  • Analytical and rigorous, with a thorough understanding of key customer acquisition metrics and statistics
  • A gifted writer: people often tell you how much they enjoy your writing
  • A savvy and tactful communicator: you intuitively find the right tone in every situation
  • Exceptional academic record and prior work experience in a consumer-facing business
  • Have experience in marketing/communications or PR, ideally at a start-up

Via offers highly competitive compensation packages and benefits, including equity, health insurance, a flexible vacation policy, and relocation assistance.

Via is an equal opportunity employer.

Please apply directly at https://via.workable.com/jobs/101470.
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Why work with us
We believe that public transit that relies on fixed routes and schedules is a thing of the past, and are looking for individuals excited about our mission to change cities. Launching Chicago, our second city, presents unique challenges and unique opportunities. We seek imaginative thinkers who relish wearing multiple hats and never back down from a challenge; entrepreneurs who are excited to get in on the ground floor; above all, people who get things done. If you are interested, passionate, and capable, we'd love to talk to you.
Perks & Benefits
Highly competitive compensation packages including equity
A passionate, collaborative, intelligent team dedicated to changing the way people move around cities
Extensive benefits: health insurance, a flexible vacation policy, and relocation assistance
Significant opportunities for growth as we continue to expand
Prime office location in Chicago's River North

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