Industrial Marketing: Content Development Lead
Uptake is changing how industrial companies use their data, and is working with partners to create powerful, transformative analytic solutions. Uptake is seeking an experienced content development specialist to support our go-to market efforts and drive the deployment of marketing in our verticals: Mining, Oil and Gas, Energy, Agriculture and Construction. This individual must be a fast learner and have a passion for rapid expansion, flexibility in a dynamic environment, and a drive to articulate and market a suite of products that is truly groundbreaking. Marketing experience in the industrial sector – especially in Mining, Oil and Gas, Energy, Agriculture and Construction – will be highly desirable.
- Create messaging to articulate Uptake’s market position and value-proposition across industry verticals (mining, energy, oil and gas, agriculture and/or construction)
- Generate content for Uptake vertical marketing efforts, including written case-studies, white papers, customer testimonials, videos, advertisements and web collateral
- Conceptualize and deploy product launch campaigns to create awareness of the product’s capabilities within each industrial space
- Coordinate the creation of product demo and sales tools
- Create executive-level presentations through PowerPoint to support sales and business development efforts
- Support Uptake’s presence at relevant industry conferences and trade shows
- Some travel may be required
-B.A./B.S. Engineering, Communications, Marketing or other related discipline from an accredited university
-5-8 years relevant work experience
-Strong communication and interpersonal skills
-Strong analytical, quantitative and written skillset
-Extreme attention to detail and thorough research skills
-Experience in multi-industry environment (e.g.: Consulting), industrial space and/or B2B
-Experience marketing industrial products, particularly software sales products for industrial applications
-Experience in mining, energy, oil and gas, and/or construction industry
-Experience in graphical design