Internet Marketing Consultant – Analytics Enablement
Overview
Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire an Internet Marketing Consultant – Analytics Enablement . We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base base.
Summary and ScopeThe Internet Marketing Consultant for the Analytics - Enablement will be responsible for implementing and optimizing digital analytics technologies for tag management, web analytics, call tracking, A/B/N website testing and conversion rate optimization (CRO) to develop effective digital performance measurement frameworks to assist with understanding website audiences, enhancing digital user experiences (UX), and optimizing marketing spend. marketing spend.
Why Rise- Fast growing company with an expanding list of Fortune 500 clients
- Competitive Salary and Benefits Package
- Casual Work Environment
- Great Opportunities for Growth
- Equal Opportunity Employer
Work closely with the members of the Rise Interactive team to understand client projects
Audit existing web analytics implementations and identify areas of improvement
Optimize existing web analytics configuration aligned with key business metrics/goals
Develop plans and implement digital analytics and marketing measurement tools
Implement and configure web analytics platforms to measure performance metrics
Implement campaign measurement, A/B/N testing and other digital measurement tags
QA web analytics and tags for campaign performance and experience measurement
Develop reports, ad-hoc analysis and dashboards to measure key performance metrics
Comply with and provide insights to improve Rise’s analytics implementation processes
Assist with developing project proposals, SOWs, timelines, and budgets
- Develop integrated solutions design bridging Key Business Requirements, Metrics/KPIs, Administrative customizations and Technical components
Expertise in JavaScript (JS), HTML, and CSS
Experience implementing and customizing Google Analytics, Adobe Analytics (aka Omniture/Site Catalyst), or other web analytics software
Experience implementing one or more Tag Management Systems such as Google Tag Manager, Signal, Tealium, Adobe Dynamic Tag Manager, Ensighten, or other such tools
Experience with debugging javascript and using debugger tools such as Fiddler, Charles, Chrome Developer Tools, Google Tag Assistant, Adobe Analytics Debugger, Ghostery or similar tools
Basic understanding of online marketing including PPC, SEO, display, social etc.
Working knowledge of Microsoft Office applications including Excel and PowerPoint
Demonstrated ability to enable analytics platforms to measure business requirements
Ability to work independently and as part of a team
Ability to work in a rapidly growing, fast paced environment
Ability to multi-task, attention to detail and natural curiosity a must
Desired Skills
Web analytics certification or other training a plus
Advanced MS Excel skills a huge plus
Experience with data APIs and database systems, data modeling and ETL tools a plus
Experience implementing A/B/N testing (Optimizely, Adobe Target, or similar tools) and other marketing tags (campaign view through and click through tracking)
Experience integrating web analytics metrics and dimensions with marketing automation and CRM systems (such as Salesforce, Marketo, HubSpot, Pardot, etc.) a huge plus
- Experience with SQL, PostgreSQL, Python, Java, Ruby, C++ a plus
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