Internet Marketing Consultant, Search Marketing
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Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire an Internet Marketing Consultant. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base.
Summary and Scope:
The Internet Marketing Consultant – PPC will be responsible for various search engine marketing activities, including campaign development, optimization, and performance analysis for our clients. The Internet Marketing Consultant – PPC will have superior analytical, organizational and time management skills as s/he will be expected to be able to work on multiple projects at the same time. The Internet Marketing Consultant - PPC displays a service-oriented, positive attitude for clients and colleagues, coupled with an appreciation of business realities.
Responsibilities:
- Manage and execute online search engine marketing and strategy for Fortune 500 clients
- Provide daily account management, including contact with clients, search engines and internal departments to ensure flawless communication and program execution
- Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives
- Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts
- Use Google Adwords, Bing and other engines to develop and optimize new accounts, campaigns, ad groups and keywords to ensure ROI for all clients
- Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and text ad copy creation
- Manage existing, and develop new, keyword lists for clients. Work on creative ad campaigns for Bing and Google to attract more traffic to client’s websites
- Research and advise clients of the latest trends in online search marketing
- Maintain daily budget reports and weekly keyword cost percentage reports
- Ensure consistent and open communication with pertinent client account managers via weekly optimization updates
Required Skills:
- Excellent knowledge of Excel
- Advanced analytical ability
- Strategic and creative thinking – always focusing on innovative, but measurable client solutions
- Understanding search engine marketing a plus
- Extremely ambitious and hard working
- Self-motivated
- Results-and detail-oriented
- Deeply familiar and passionate about the World Wide Web and online marketing
- Excellent communication skills, written and verbal
- Able to work with minimal supervision while maintaining focus and productivity
- Flexible. Able to quickly adapt to new situations
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