Summary and Scope:

The Internet Marketing Consultant, SEO is responsible for overseeing all facets of his/her team and their accounts. This includes ensuring the development of impactful Internet marketing programs that improve our clients' visibility as well as meet their return on investment goals.  

• Manage and execute online search optimization and link building strategies by providing updates on link building activities, facilitate relationships with clients, link targets, bloggers and internal departments to ensure flawless communication and program execution
• Develop, build, and nurture relationships with internal clients and targeted resources
• Communicate regularly with Account teams and internal clients on status, timeline, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items
• Work with members of the team to develop recommendations and tactical Internet Marketing plans
• Possess strong internet research skills with the ability to find and compile interesting and relevant content for blogs, news items, photos, videos, etc.
• Anticipate client questions and provide thought out answers/solutions
• Develop and cultivate links from multiple methods; including blogger outreach, guest posting, brand mentions and other link acquisition techniques
• Assess potential link deals, negotiate favorable terms, and acquire prospect commitment
• Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client link building goals and objectives
• Serve as a liaison between Company/Client and targeted link prospects and bloggers
• Display a thorough understanding of assigned target industries and Company's competitive advantages
• Stay current on changes and best practices in SEO and digital marketing
• Listen to, identify and understand prospects' viewpoint and tailor communication to meet prospect needs and expectations
• Create well-written and creative content for guest posting and link acquisition opportunities
• Ability to handle a large volume of emails through contact and communication with bloggers and link acquisition prospects
• Must demonstrate strong time management skills to effectively manage multiple clients
• Ability to understand complex ideas/problems and articulate to clients
• Always thinking about how we can better serve our clients and grow their business
• Willing to go above and beyond the call of duty to delight the client and deliver excellent service