Marketing Analyst, Analytics
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Overview
Rise Interactive (http://www.riseinteractive.com), a rapidly growing full service interactive advertising agency, is looking to hire an Internet Marketing Consultant, Analytics AKA a Marketing Analyst. We are looking for a detail-oriented, highly motivated and tenacious individual that is excited about getting involved in an entrepreneurial company with an expanding Fortune 500 client base.
The Internet Marketing Consultant for our Analytics team will be performing analysis of client campaigns and web analytics data to improve optimization across all interactive channels. This individual must have strong analytical skills, high level proficiency with excel and macros/VBA, and exhibit an overall sense of urgency and client focus through all activities.
Why Rise- Fast growing company with an expanding list of Fortune 500 clients
- Competitive Salary and Benefits Package
- Casual Work Environment
- Great Opportunities for Growth
- Equal Opportunity Employer
- Performs measurement, analysis and reporting of web and campaign performance metrics from Adobe SiteCatalyst (formerly known as Omniture) and Google Analytics
- Extensive report building and 'in the weeds' activities in the first 6 months
- Understanding of SEM campaign and site optimization strategies
- Identifies opportunities for optimization of web sites, email campaign and SEO/SEM programs
- Develop on-going, and ad-hoc, reports to track key performance metrics
- Develop acquisition, retention, activation, and lead generation suggestions based on analytics data
- Support implementation and customization of third-party analytics software
- Recommend changes to wireframes, concepts and campaign messages based on analytics data
- Bachelor’s Degree highly preferred
- Strong Analytical and Logical Reasoning Skills
- 1-2 years of experience in Interactive Marketing, Web Metrics Analysis and/or Web Consulting
- Demonstrated experience with Google Analytics, Universal Analytics, Adobe SiteCatalyst
- Advanced Excel skills
- Technical exposure to JavaScript, HTML, CSS
- Strong interpersonal, analytical, project management, and verbal and written communications skills
- Ability to manage and prioritize multiple tasks
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