Based out of Groupon's Chicago headquarters, the Marketing Copywriter is responsible for much of the company's high-visibility copy, from holiday campaigns and event signage to website assets and video scripts. The Marketing Copywriter reports to the Creative Director of copy and collaborates closely with the marketing team across channel and the Groupon Design Union to communicate Groupon's vision in a manner that’s clear, concise, compelling, and occasionally gets a laugh from our millions of subscribers.

If you are part of our team, you

• Will be part of a larger brand creative team that influences all aspects of the Groupon brand, including UX

• Will be immersed in e-commerce and it’s ever evolving practices and learnings to craft an excellent customer experience

• Will regularly partner with designers and cross-functional teams to work on larger marketing campaigns from concept to final creative

• Will be part of an exciting company that is continually evolving and growing its brand

Copywriter Responsibilities:

• Strong copywriting skills and conceptual abilities with the ability to concept ideas and bring them to life in the creative process to generate strong brand and business results

• Contribute copy and concepts as part of a high-performance team of marketing writers

• Write for a wide variety of e-commerce projects including themed holiday campaigns, merchandise promotions, banner ads, scripts, social ads, subject lines, and more

• Understand the business strategy and objectives of each project as defined by the brief and effectively translate them into messaging that engages the reader and compels them to act

• Leverage data and intelligence to inform strategy and tactics and overall product

• Gather, analyze and incorporate brand and industry research/best practices to ensure creative strategy and programs resonate with and motivate our audiences

• Identifies and applies new, creative ways to reach and engage audiences

• Measures and reports on success of creative in collaboration with optimization leads

• Explore copy through wordplay such as portmanteaus and other ways to have fun with language

• Collaborate effectively with designers; think creatively about the interplay of copy and art

• Participate in brainstorms and proactively offer up ideas

• Thrive in an environment that routinely presents new challenges and opportunities

• Be available to consult on questions of language throughout the day

Job Requirements/Specifications:

• An in-depth understanding of the Groupon brand, including house-style rules, taboos, and marketing clichés Groupon works to avoid, 110% of the time

• The ability to identify and deliver the appropriate tone for each assignment, from conversational to informative to playful to sober

• Skilled at writing intuitive, efficient copy that fits into very tight spaces; able to leap 30-character headlines in a single bound

• Capable of articulating ideas/presenting work to executives and peers to create empathy and enthusiasm for it

• Outstanding attitude and ability to respond appropriately to constructive feedback

• Possess strong attention to detail

• Self-prioritize workload with tact and efficiency to meet deliverables

• Bachelor's Degree; May have at least 3+ years copy experience for e-commerce websites and digital advertising

Other Functions:

• Keep up with digital, mobile, and social trends and innovations

• Knowledge of working in Google Drive and Google docs a plus

• Writing copy for travel and/or health & beauty categories ideal

Applying:

When applying please include your resume, cover letter, and portfolio. At your interview, please provide insight into your writing style and include at least three work samples you’re most proud of and why they represent your strongest creative thinking.

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.