• Develop, implement, execute and measure marketing campaigns, including email, social media, webinars, content syndication and other channels, to support sales, alliance/channel partners and drive pipeline.
  
• Identify high-value events and determine appropriate level of participation and drive execution to maximize sales impact.
  
• Use Salesforce to measure, track and report on specific program performance, overall marketing performance and marketing return on spend.
  
• Use the marketing automation system to create and run email campaigns and track results.
  
• Work closely with sales, alliance/channel and product teams to achieve key strategic goals.
  
• Ensure marketing message consistency and adherence to brand guidelines.
  
• Manage the social media calendar, determine the correct mix of content, and measure the effectiveness across social channels. 
  
• Execute digital content, both web and email campaigns, as well as SEM, display and paid social media.
  
• Maintain company website ensuring freshness and relevancy of the content, maximizing traffic and conversion rates.

  
• Manage product launches and other major announcements, across all communications channels.

Note: We seek an individual who is able and willing to join us as a contractor for three month engagement with the possibility of signing on as a regular salaried employee at the end of the contract.

Qualifications 

• BA/BS required.
  
• Four to seven years of experience in B2B marketing. If you've got more than eight years of all-purpose B2B marketing experience, please tell us in your cover letter why a salary appropriate for four to seven years of experience is acceptable to you.
  
• Strong and adaptable writing skills with the ability to write professionally and creatively, but also create useful, relevant, and engaging content.
  
• Excellent communication skills.
  
• Experience running a portfolio of successful demand generation programs, including inbound, outbound and content marketing.
  
• Experience organizing events, trade shows and conferences.
  
• Solid experience with any high-end, mainstream CRM (eg. SalesForce) and a marketing automation system such as Pardot. If you don't have this knowledge, use your cover letter to tell us how you'll acquire it. If you have it, ensure your resume shows it.
  
• A high level of organization and time management skills with the ability to work in a fast paced environment with minimal direction.
  
• Desire to constantly improve, and the innovative mindset to find new ways to actually do it.