Marketing Manager

What we are looking for:

Vail is seeking a self-motivated B2B Marketing expert to develop and maintain marketing strategies for a new to market Communications PaaS (CPaaS) product.  

Who we are:

Vail is a rapidly growing technology company that helps Fortune 500 companies communicate with their customers more efficiently and effectively through the use of cloud-hosted Internet voice and data technologies. From services, to state-of-the-art IP telephony, to cutting edge real-time analytics, Vail technology makes millions of voice interactions better every day.

What you'll be doing:

• Develop and execute a robust marketing plan and process designed to find qualified leads, and includes the various customer touch points and approach for each
• Collaborate with product management and business development to define strategy, drive go-to-market programs that deliver results, and ensure marketing plans support product roadmap and releases
• Create and manage the product messaging and story telling content, market positioning, and targeting strategy with a focus on lead generation and lead nurturing
• Develop and execute a lead generation strategy using whichever channels necessary: PR, events (conferences, webinars, product presentations), print, digital (email, SEO, social, blogs, banner ads), etc. as well as crafting any marketing collateral to contribute to the recommended tactics
• Prioritize marketing channels and develop recommended approach for successfully pursuing each channel.
• Execute marketing strategy by creating compelling and differentiated marketing content such as whitepapers, blog posts, case studies, and presentations.
• Continuously perform competitive market analysis and research to maintain differentiation in product messaging and positioning in a rapidly evolving market
• Develop measurement plans and monitoring performance (including ROI evaluation) for marketing tactics and present insights and optimization recommendations to the Product Director
• Develop campaign performance reporting and share KPI results with product managers
• Fully responsible for execution of your own projects
• Determine marketing support requirements such as marketing automation tools, CRM tools, sales staff, and other related needs

What we need to see from you:

• Bachelor's degree in Marketing or Business; Master’s degree in business or marketing a plus
• 5+ years of B2B marketing experience
• Experience with marketing for software products, including SaaS or PaaS products
• Successful track record creating product marketing plans and participating in sales enablement.
• Possess both business and technical skills and be able to speak comfortably to any audience.
• PR and/or corporate communications experience a plus.
• Experience using or implementing Marketing and/or CRM software tools (i.e., Pardot, Eloqua, Marketo, Salesforce, Pipedrive, etc.)
• Proven experience with lead generation and lead nurturing marketing
• Ability to understand and translate technical speak into marketing collateral
• Exceptional project management skills
• Comfortable working alone or in small team environment – not afraid to get their hands dirty
• Confident self-starter that is comfortable challenging the status quo
• Strong organizational, interpersonal, and communication skills
• Ability to work across teams with a wide range of skill sets
• Excellent written and verbal communication skills

Bonus points for:

• Telecom knowledge or work experience
• Experience with JIRA and Confluence 

What we are offering

• Competitive Salary
• Comprehensive benefits package including health, dental, vision, disability, and life insurance
• 401(k) with company matching
• Pre-taxed medical, child care, and commuter benefits
• Flexible work schedule
• Health club membership
• Knowledge sharing events such as book clubs, lightning talks, brown bag lunches, and seminars
• Tight-knit and collaborative culture

*Flexibility to work in Deerfield, IL or Chicago, IL office