Leapfrog Online is looking for a Director, Search & Digital Media to join a team of energetic, passionate Digital Marketers and help transform the way in which we buy and integrate Digital Media for our clients.  In this role, you will lead a variety of stakeholders to successfully plan & deliver on digital strategies in order to increase performance, demonstrate ROI and deliver business results for our clients.  We are looking for a true Paid Search expert to play at the strategic level with a hands-on understanding of the executional requirements.

The Director is responsible for providing SEM and Social strategy and direction for some of Leapfrog’s largest accounts. They work hand-in-hand with the Account team to strengthen the client relationship and achieve client and internal goals. This requires an approach to the digital landscape from a broad perspective and a demonstrated ability to evaluate media effectiveness based on performance and business objectives. We are looking for a unique combination of thinker, do-er and leader – someone who is seeing the 30,000 foot view, but who is also willing to roll up their sleeves alongside an integrated team members to help during a big project.

Responsibilities:

Leadership

• Lead digital media strategy for assigned clients
• Manage team of SEM and Social professionals through mentorship, training and career development
• Seek ways to increase productivity and efficiency on assigned accounts
• Guide team members in the development and presentation of recommendations to clients
• Establish and maintain excellent working relationships with all third-party partners
• Own ultimate accountability for assigned digital media budgets, flawless execution of buys and recommended optimizations to improve campaign KPIs
• Lead strategic digital thinking within a collaborative environment, working closely with account, client and additional cross-functional internal teams
• Serve as Paid Search and Paid Social subject matter expert in internal and client-facing conversations, including senior level client engagements with existing clients and prospects

Strategy

• Drive the development, preparation and implementation of media strategies and corresponding measurement, optimization and reporting
• Provide creative and progressive strategic thinking combined with solid analytical skills to deliver against client goals and objectives
• Must think strategically about SEM's role within the media mix and help cross-functional teams define tactical game plans to address client problems
• Identify opportunities for growth, drive innovation and ensure quality of service
• Present client-facing plan recommendations and performance reports
• Understand client accounts from a holistic view of all marketing channels involved and how digital media can influence and effect client goals
• Drive performance of assigned clients

Innovation

• Create and own roadmap for ongoing innovation to ensure we are delivering on best in class testing opportunities throughout search and digital media
• Work with strategic partners to identify new and innovative strategies while measuring and communicating the business impact of the results
• Keep a finger on the “pulse” of the digital marketplace
• Lead team in developing client facing POVs on the latest trends and technologies in Search

 

Qualifications:

• Bachelor’s Degree required
• 7+ years in a hands-on role managing Digital Media campaigns
• Expertise in Paid Search and Paid Social required
• Experience across Programmatic, Display and SEO a plus
• Solid understanding of media technologies and emerging trends
• Excellent communication and presentation skills including written and verbal
• Strong analytical skills. Must be able to gather, analyze, summarize, and present data
• Excellent knowledge of the digital media landscape for both branding and direct response campaigns
• Experience with the MS Office Suite, especially Excel and PowerPoint skills
• Ability to thrive in a fast-paced, constantly evolving, dynamic environment
• Ability to work independently as well as work in a team in a collaborative, problem-solving environment.