Media Manager, Paid Search

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Overview:

The Media Manager (MM) is responsible for
leading the success of clients’ online marketing programs for paid search. The MM
provides thought leadership on search strategies and optimization; builds
strong relationships and establishes clear lines of communication with clients,
partners and internal staff members. The MM is analytical and uses problem
solving capabilities to assure flawless program execution to meet and exceed
stated objectives.



 



Role
Objectives:



Account Management



  • Assumes accountability
    and ownership of paid search program successes and failures for several client
    accounts. Monitors and reports program financials, budgets and fees to senior
    management

  • Interfaces with other
    department leads to share ideas, communicate service offerings, and to identify
    and deliver new solutions for clients

  • Keeps management apprised
    of key client opportunities, potential risks and other key nuances which affect
    the health of the business







Program Management



  • Directs and manages the
    daily work flow of all client search and social programs, including initiation
    and management of projects across departments

  • Reviews client
    deliverables for quality and ensures that recommendations and work product are
    sound and viable

  • Creates and executes
    digital account strategies and plans for each client

  • Develops and modifies
    bidding strategies in search and effectively manages keyword strategies on paid
    search engines

  • Understands natural
    search optimization best practices and articulates knowledge and client
    deliverables effectively

  • Provides excellent
    communication via phone, emails and direct contact

  • Effectively creates and
    delivers client presentations

  • Provides thought leadership
    to clients in paid search

  • Commands data analysis of
    key metrics to identify, recommend and implement changes for increasing the
    performance of client programs

  • Manages budgeting, forecasting,
    billing and invoicing

  • Meets specified deadlines























Team Leadership
& Development



  • Embraces and encourages a
    culture based on team work, collaboration, and intellectual curiosity

  • Adopts stated account
    management standards and program management best practices

  • Assists in training,
    mentoring, and developing team members

  • Reverse mentoring with
    another colleague of a different channel expertise









Process Improvement



  • Assists in the
    development and documentation of best practices for improving operational
    efficiencies within the team and the group



 



Minimum
Qualifications:



 



  • Bachelor’s
    degree, concentration in business, marketing, or advertising preferred

  • 2-3
    years of account management experience in online advertising, direct marketing,
    or e-commerce

  • Paid
    search experience

  • Demonstrated
    problem solving and project management skills

  • Minimum
    of 1-2 years as associate account manager or equivalent if internal candidate

  • High
    competency level in MS Office with specific strengths in Excel and PowerPoint

  • Able
    to work independently and balance multiple tasks















 



About
Performics:



Are you ready to re-invent digital marketing?  At
Performics, we’re accelerating the great missions of our clients—brands like
Allstate, Toyota, Verizon, American Express and Kohl’s—in the ever-evolving
world of search engine marketing, display media, social media and affiliate
marketing. 



If you’re ready to move at the speed of Google,
Facebook, and Twitter, have an entrepreneurial spirit, and get excited about
finding smarter ways to do things, we’d love to meet you.  We’ll give you
the tools, support, and freedom to lead, innovate and grow.  In fact,
Advertising Age, Crain's and Tribune have named Performics a "Best Place
to Work," and Forrester Research dubbed us one of 2012's "Top Digital
Agencies."  We hire exceptional people for our global headquarters in
Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San
Francisco.  Our international presence spans 31 markets (and growing)
including regional hubs in London and Singapore.



 



 



 



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Location

111 E. Wacker Drive, 15th Floor, Chicago, IL 60601

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