Media Manager, Paid Search
Overview:
The Media Manager (MM) is responsible for
leading the success of clients’ online marketing programs for paid search. The MM
provides thought leadership on search strategies and optimization; builds
strong relationships and establishes clear lines of communication with clients,
partners and internal staff members. The MM is analytical and uses problem
solving capabilities to assure flawless program execution to meet and exceed
stated objectives.
Role
Objectives:
Account Management
Assumes accountability
and ownership of paid search program successes and failures for several client
accounts. Monitors and reports program financials, budgets and fees to senior
managementInterfaces with other
department leads to share ideas, communicate service offerings, and to identify
and deliver new solutions for clientsKeeps management apprised
of key client opportunities, potential risks and other key nuances which affect
the health of the business
Program Management
Directs and manages the
daily work flow of all client search and social programs, including initiation
and management of projects across departmentsReviews client
deliverables for quality and ensures that recommendations and work product are
sound and viableCreates and executes
digital account strategies and plans for each clientDevelops and modifies
bidding strategies in search and effectively manages keyword strategies on paid
search enginesUnderstands natural
search optimization best practices and articulates knowledge and client
deliverables effectivelyProvides excellent
communication via phone, emails and direct contactEffectively creates and
delivers client presentationsProvides thought leadership
to clients in paid searchCommands data analysis of
key metrics to identify, recommend and implement changes for increasing the
performance of client programsManages budgeting, forecasting,
billing and invoicingMeets specified deadlines
Team Leadership
& Development
Embraces and encourages a
culture based on team work, collaboration, and intellectual curiosityAdopts stated account
management standards and program management best practicesAssists in training,
mentoring, and developing team membersReverse mentoring with
another colleague of a different channel expertise
Process Improvement
Assists in the
development and documentation of best practices for improving operational
efficiencies within the team and the group
Minimum
Qualifications:
Bachelor’s
degree, concentration in business, marketing, or advertising preferred2-3
years of account management experience in online advertising, direct marketing,
or e-commercePaid
search experienceDemonstrated
problem solving and project management skillsMinimum
of 1-2 years as associate account manager or equivalent if internal candidateHigh
competency level in MS Office with specific strengths in Excel and PowerPointAble
to work independently and balance multiple tasks
About
Performics:
Are you ready to re-invent digital marketing? At
Performics, we’re accelerating the great missions of our clients—brands like
Allstate, Toyota, Verizon, American Express and Kohl’s—in the ever-evolving
world of search engine marketing, display media, social media and affiliate
marketing.
If you’re ready to move at the speed of Google,
Facebook, and Twitter, have an entrepreneurial spirit, and get excited about
finding smarter ways to do things, we’d love to meet you. We’ll give you
the tools, support, and freedom to lead, innovate and grow. In fact,
Advertising Age, Crain's and Tribune have named Performics a "Best Place
to Work," and Forrester Research dubbed us one of 2012's "Top Digital
Agencies." We hire exceptional people for our global headquarters in
Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San
Francisco. Our international presence spans 31 markets (and growing)
including regional hubs in London and Singapore.