Merchant Marketing Specialist
Responsibilities:
Develop SEO and social channel strategies that support acquisition of new merchants and re-engagement of existing merchants; own channel analytics and optimization
Product manage merchant-facing website (Groupon.com/merchant) in North America and support Groupon Merchant international platform; includes development and optimization of site/UX copy, strategy, and collaboration with designers, engineers, and analysts
Manage and deploy blog, social media and content strategy for Groupon Merchant; includes copy creation, management of external agencies and cross-functional collaboration
Support Merchant Marketing CRM/email program; includes copy creation, strategy and collaboration with Sales, Product and Legal
Build other integrated marketing and communications programs that support the Groupon Sales organization such as webpages, sales collateral, event marketing, and video
Work effectively with a cross-functional team (Design, Engineering, Marketing, Sales, Account Management, Product, Legal, PR) to ensure that all campaigns are on-brand and optimized for the small business community
Job Requirements/ Specifications:
BA degree in Marketing, Communications, English or a related field
3-5 years of experience in digital, email and/or content marketing
Understanding of marketing, advertising, and communications; experience in business-to-business and/or inside and outside sales a plus
Experience project managing integrated marketing campaigns, including email, sales collateral, webpages, and social media
Demonstrated ability to influence multiple stakeholders and lead cross-functional teams
Strong creative eye, writing abilities, and analytical skills
Strong attention to detail and organizational skills, with the ability to simultaneously manage multiple projects in an entrepreneurial environment
Proficiency in Microsoft Office (Powerpoint, Word, Excel)
Special consideration will be given to candidates who possess the following:
B2B copywriting experience
Blog content-writing background and CMS experience
Experience with A/B testing of content, email and landing pages
Working knowledge of CRM, SEM and other marketing channels
- A deep, abiding love for the Oxford comma
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.