As the Paid Search Senior Analyst, you’ll primarily be focused on the day to today management of our Google, Bing & Yahoo! Search and Shopping campaigns.  You will report directly to the Director of Digital Marketing and will also play a crucial role in forecasting and development of our business via paid media.

What you’ll do:

• Work directly with the Director of Digital Marketing to establish KPI’s, report results and forecast/plan media strategies
• Oversee project activities on a day-to-day basis to ensure on-time completion of planned tasks
• Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, and other search engines
• Utilize successful bidding strategies and effective keyword management to hit goals and efficiency metrics (ROAS, CPA)
• Leverage and develop proficiencies with SEM tools and resources
• Develop campaign copy/creative and keyword expansion opportunities
• Actively test and analyze keywords, creative and landing pages to increase ROAS and drive incremental volume
• Provide regular insights detailing performance, campaign optimizations, and new opportunities
• Monitor industry/competitive trends

Minimum Requirements

• 3+ years of Paid Search experience
• Experience with 3rd party tracking and serving technology related to SEM (Kenshoo, Marin, DoubleClick Search, etc.)
• Strong analytics experience (ex. Google Analytics, Omniture)
• Attribution knowledge
• Digital agency experience
• Detail-oriented with strong attention to QA and follow-through
• Ability to clearly communicate strategy, expectations and results
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing
• Proficiency in Google Docs, Sheets and Slides
• Organizational skills and the ability to juggle multiple responsibilities
• Strong prioritization skills to manage time effectively
• Ability to work closely within a team structure