Planner, Events & Sponsorship

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 Overview:

This position supports Marketing, Sales and Production initiatives of the Events & Sponsorships Team.  This individual will work closely with the Marketing & Sales team to compile information & support sales through proposal generation; including creative development, collecting and formulating research information, and building compelling presentations.

 

RESPONSIBILITIES

 

  • Prepare and provide optimal pre and post- sales support for all Sponsorship programs.
  • Lead the creation and idea generation of compelling and innovative sponsorship proposals.
  • Write integrated proposals for revenue driven programs, sponsorships, and partnerships.
  • Create promotional recaps and present to internal staff at end of each sold program.
  • Work with senior team members to identify potential advertisers and sponsors, fostering new business development.  
  • Research clients using internal database to identify appropriate contacts and facilitate communication.
  • Research new and existing clients for sponsorship prospects while preparing research, anticipating the client’s needs to prepare informed and strategic insights that can be applied to the sponsorship sales process.
  • Lead inter-departmental and cross-market communication: update all sales materials and event calendars.
  • Develop and maintain internal and external sales collateral, including but not limited to sales materials, presentations, marketing kits and websites.
  • Manage internal communication across various departments (creative, marketing, editorial, advertising) in order to maintain current promotional & sponsorships information to be posted internally and externally.
  • Understand assigned categories in sufficient depth to help support category initiatives through appropriate marketing programs and added value concepts for the team. 
  • Manage and facilitate promotional campaigns ranging from $50,000 – 750,000
  • Research new and existing clients for sponsorship prospects while preparing research, anticipating the client’s needs to prepare informed and strategic insights that can be applied to the sponsorship sales process.
  • Collect and explain insights and best business practices for key categories to team members, sales managers and sales representatives.
  • Assist with the development of timelines and updating event P&L’s.
  • Responsibilities include taking direction from team Producers and Managers with the execution of on-site components of sponsorship at designated events; including physically setting up and tearing them down, hanging banners, assembling signage holders and distributing premiums.
  • Attending events to help facilitate the execution of sponsorship deliverables.
  • Transporting materials for use at events, such as premiums and sales materials, either using personal vehicle or rental truck.
  • Analyze audience demos and recommend ways to reach targets in the market.
  • Research trending marketing techniques and apply findings in a promotional context.
  • Act as "Marketing Brand Ambassador" at events; includes talking with sponsors, event producers and general public. 
  • Research talent contacts and speaker fees, assist with securing of talent and coordination of talent logistics
  • Oversee events social media feeds, including Facebook, Twitter and Instagram, working with marketing teams on messaging and posting calendars
  • Maintains department’s key account lists.
  • Manage ticketing and RSVP sites for events
  • Monitor consumer-inquiry-focused events email box and provide timely and professional answers and feedback to consumers
  • Research programming ideas and talent contacts, to ensure a constantly growing database of programming ideas and contacts
  • Provide administrative account & event related support.
  • Lead cross-departmental communication to facilitate event sponsorship revenue billing.
  • Write contractual agreements for added value programs, sponsorships, partnerships and outside vendor relationships in order to achieve the greatest benefits for the Chicago Tribune Media Group.

 

REQUIREMENTS/QUALIFICATIONS

  • Minimum of 4-year undergraduate liberal arts, business or marketing degree or equivalent related experience.
  • Experience in Advertising &/or Events industry preferred.   Solid understanding of Advertising &/or Events industry essential.
  • Ability to organize, multi-task and maintain professional customer service skills.
  • Excellent analytical, written and oral communication skills
  • Strong technology skills (Word, Excel, PowerPoint) are a must; (Adobe Photoshop, InDesign, Illustrator) experience is optimal.
  • Must have exceptional time-management skills
  • Must be able to work any shift, early mornings, evenings, weekends, and holidays as necessary.
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Location

160 N. Stetson Ave , Chicago, IL 60601

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