Product Marketing Manager

About us

Trunk Club, a Nordstrom Company, is a Chicago-based personalized styling service for men and women, offering both virtual and in-person shopping options. Shoppers can visit Trunk Club’s retail Clubhouses in Boston, Charleston, Chicago, Dallas, Los Angeles, New York City, Washington D.C., for an in-person styling session or custom fitting for any occasion. For those who prefer an at-home experience, Trunk Club offers a virtual styling option, where a personal stylist sends a curated trunk of clothing to their home based on the customer’s style, fit, and lifestyle preferences.

Working for Trunk Club

When you join Trunk Club, you join the Nordstrom family. Our fast-paced and entrepreneurial environment is paired with the strong history and experience of a retail legacy. We have access to some of the greatest minds in retail and technology and are constantly creating innovative strategies to develop the ultimate apparel solutions. We welcome your adaptability, your curiosity, and your passion to contribute to our unparalleled shopping experience! 

ABOUT THE ROLE

As a Product Marketing Manager, you are the company’s leading expert in your channel’s target market and value proposition and are our internal champion for aligning our teams on this vision. You own our go-to-market strategy for one or more Trunk Club sales channels. This includes developing our positioning, messaging, and competitive differentiation strategy and working across our various stakeholders (primarily technology, sales, merchandising, and marketing) to ensure our execution reflects this strategy.

You will generate and prioritize a roadmap of potential offer opportunities, assess these opportunities from a strategic and financial perspective, and help quarterback the successful launch of the most promising few. The responsibilities of this role include all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment. 

WHAT YOU’LL DO EVERYDAY

• Collaborate with our Research team to develop product positioning and messaging that differentiates your products in the market
• Communicate the value proposition of the products to the sales team and advocate for the sales tools that support the selling process of your products
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition
• Develop KPI scorecards and a robust set of metrics to understand the health of your sales channel and provide effective feedback to stakeholders on gaps in our marketing and sales execution
• Work with marketing channel owners to pull together marketing plans to drive demand, build brand awareness for these businesses, and accomplish revenue and profitability goals
• Ensure that sales is highly engaged in the marketing programs, communicated with, and inputting into how we are approaching our plans.
• Develop specific marketing plans and activities for products line to establish, enhance and distinguish product placement in the competitive environment.
• Ensure all appropriate sales teams are adequately trained by working with training team partners and provided tools to achieve their sales quotas.
• Ensure sales force receives sufficient training to properly understand, present and position products to customers and prospects
  

You’ll be successful here if...

• You clearly communicate a vision for the target customer, value proposition, and marketing strategy for our clubhouse and custom markets
• Successfully drive revenue through new offers and market expansion for your respective channel
• Develop a deep understanding of the economics of your business lines and can translate those into programs to deliver meaningful improvements in our core KPIs

QUALIFICATIONS

• Bachelor’s Degree
• 5+ years’ progressive experience in Product Marketing, Market Analysis or Channel Strategy
• Extremely strong communication skills; you feel equally as comfortable presenting to our executive team as a group of 100 sales people
• Proven ability to support and define market strategies for multiple sales channels
• Experience bringing to market at least 2-3 new products/solutions using customer and business centered rigor
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
• Ability to create joint value props and campaigns.
• Proven track record designing and executing effective marketing programs leveraging web, email and social media, including behavioral metrics
• Proven ability to develop and execute effective business-to-business product marketing strategies
• Strong foundation of analytic skills to support communications and business case development