PowerReviews delivers a leading Consumer Engagement Engine that helps more than 1,000 active brands and retailers worldwide engage with consumers everywhere at the moment of purchase. A true Software-as-a-Service that is easy to implement and customize, PowerReviews provides customer review and Q&A capabilities that are proven to drive sales, improve the customer experience, and create actionable insights.

Tasks you’ll be juggling

• Perform competitive analysis at both the corporate and product levels

• Develop product positioning, value propositions, and messaging to clearly articulate product value for specific market segments and personas

• Create tools and resources to support the sales process

• Create content including web content, product data sheets, sales presentations, webinar content, white papers, case studies, speaking opportunities, blog posts, social media posts, trade show content, etc.

• Build web presence using all relevant digital and social media techniques as applicable

• Keep website content fresh and engaging using system tools.

• Develop product marketing plans to grow the customer base in specific market segments and personas; manage the execution of the plans across the organization and with outside resources as appropriate

• Generate new and innovative demand generation campaigns to prospective clients

• Work closely with the product team to develop roadmap communications

• Work closely with members of the marketing team to identify local vendors and partners to support marketing activities

• Work closely with colleagues in marketing as well as the product, client success, and sales teams to continually improve messaging, content, process, and programs

• Develop and execute the launch plan for new products and releases and manage the cross-functional implementation of the plan 

Requirements

• Minimum 3-5 years experience in product marketing for enterprise software companies (SaaS preferred)

• Strong organizational and communication skills, with proven ability to handle multiple projects and deliver results independently 

• Strong analytical capability and a solid understanding of success metrics

• Ability to think both strategically and tactically

• Expertise on potential buyers in the enterprise software marketplace, including buying methods and criteria

• Excellent written skills

• Excellent communication and collaboration skills