Description:

This role will require the ability to manage multiple projects, ensuring all are delivered on time with a high level of quality. Comfort with juggling many projects simultaneously is a must. Strong written and verbal communication skills are essential, as well as the ability to build excellent internal and vendor relationships. Consider this an exciting opportunity to contribute to the early stages of a young, hyper-growth organization.

Key responsibilities:

·       Plan, execute, and optimize acquisition marketing campaigns to drive member enrollment

·       Deliver integrated, multi-channel campaigns, with a focus on direct mail and email

·       Project manage support activities for member satisfaction: managing lists, distribution, and follow up

·       Make recommendations to management of strategies, roadmaps, and operating plans for client communications

·       Segment and identify campaign audiences to optimally target campaigns

·       Plan and execute A/B tests to improve campaign performance and inform our marketing strategy

·       Work with design/creative teams to develop inspiring creative and content that drive action

·       Track and analyze performance of campaigns. Update campaign dashboards.

·       Partner with technology and operations teams to implement new strategies

·       Review competitive landscape and best practices, and make adjustments to plans and operational activities based upon research

Required skills and experience:

·       Strong project management skills. Ability to manage many complex projects simultaneously.

·       Excellent communication skills. Strong ability to work cross-functionally and leading discussions about marketing with clients

·       Two years of experience in a Marketing or project management role

·       Basic to moderate understanding of HTML

Preferred skills and experience:

·       Experience using CRM and marketing automation, especially Salesforce and Marketing Cloud Healthcare experience and knowledge of diabetes is a plus

·       Experience working according to HIPAA guidelines and in a regulated environment is a plus

·       Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus