Publication and Optimization Specialist
This position is responsible for the publishing and optimization of all Veritas Health content to support and increase digital engagement for Veritas Health content and properties. This individual will need to quickly learn to work within the Veritas Health CMS and master our publication and optimization processes. As needed, this position will conduct content/traffic/engagement/gap analyses and make recommendations to support specific digital engagement projects and assist with editorial efforts.
KEY RESPONSIBILITIES/ESSENTIAL DUTIES OF POSITION:
An individual must be able to perform each essential duty listed below at a satisfactory level:
· Learn the Veritas Health CMS and publishing process
· Publish all new content on Veritas Health sites
· Learn the Veritas Health internal optimization process
· Optimize all new content on Veritas Health sites
· Support marketing and digital engagement efforts, including blog, social media, e-mail outreach, and database initiatives.
· Establish trusted relationships with key influencers to increase referrals, links, and sharing
· Take a leadership role in select projects, as needed
· Edit/proofread articles, newsletters, and other written works, as needed
· Produce reports and analyses, as needed
· Additional duties as assigned
Work Location: Deerfield Office; limited Work from Home option is available with manager approval
Division/Department: Marketing
Reports to: CEO
Full-time and Exempt