JOB DESCRIPTION

LiveWatch Security is seeking an SEM Analyst for our Chicago office. The ideal candidate will be an expert user of Google Adwords and Google Analytics, and be able to build campaigns and identify trends within large datasets to inform our content strategy. You will work side-by-side with our Chief Marketing Officer to optimize our online presence.  As a member of our team, you will be expected to work well in a candid environment without fear of direct feedback.  The right person is entrepreneurial, loves solving problems, and can thrive in ambiguity.    

Responsibilities:

• Hands on management of Paid Search campaigns across multiple search engines (Adwords, Bing/Yahoo, etc).

• Daily Bid optimization, ad copy testing, landing page testing, keyword mining.

• Development of test campaigns designed to understand the impact drivers of SEM

• Implementing new and innovative SEM strategies while measuring and communicating the business impact of the results.

• Analyzing daily campaign performance of SEM campaigns.

• Communicating new SEM opportunities to both internal and external stakeholders.

• Blending industry experience with data backed decisions to meet or exceed goals or expectations.

• Providing competitive analysis, marketplace analysis, and creation of POVs on various new SEM technologies.

• Raising the bar of ‘industry standards’ through implementation of SEM strategies.

• Staying on top of the SEM landscape through industry articles, blogs, and vendor presentations.

• Potentially managing SEM Specialist(s) to handle strategy implementation.

Qualifications:

• 2+ years in a hands on role managing front to end SEM campaigns

• 2-5 years overall digital marketing experience

• 2+ Years developing and communicating ideas and SEM strategies across multiple stakeholders.

• Excellent communication and presentation skills including written and verbal.

• Strong analytical skills. Must be able to gather, analyze, summarize, and present data.

• Experience with the MS Office Suite, especially Excel and PowerPoint skills.

• Ability to thrive in a fast-paced, constantly evolving, dynamic environment.

• Ability to work independently as well as work in a team in a collaborative, problem-solving environment

• Solid understanding of Paid Search landscape – Companies, vendors, tools, strategies, etc.

• Google AdWords Qualification

• Competitive compensation

• Fun and relaxed work environment with a great group of people

• Regular office outings to Happy Hours, Whirlyball, and more!

• Casual dress code (Including “Flip-Flop Fridays”)

• Fast growing start-up = lots of career growth opportunities

• Commuter Benefit Program and easy access to Metra and El

• Weekly Peapod order of healthy snacks

• Weekly free team lunch

• Paid Time Off

• Medical, Dental, and Life Insurance

• Retirement Plan with Employer Match