GoHealth is a leading developer of Web-based sales and online insurance marketing tools for the health insurance industry, helping insurance brokers, agents and carriers connect with customers and transact business more efficiently.

We are revolutionizing the health insurance industry through technology. Are you interested in driving an industry that is expected to top the trillions by 2014?

GoHealth was named one of the Top 10 Fastest Growing Software Companies in America by Inc 500, our President and CEO were 2013 Midwest region winners of the Ernst & Young Entrepreneur of the Year award, and the CEO and President were both just recognized in the prestigious Crain’s 40 Under 40 list.

At GoHealth, we champion the active pursuit of life-long health and wellness and we are pioneering the technology that helps millions of American’s purchase affordable health insurance.  A key strategy for maintaining our explosive growth is to make sure that every interaction at every touch point of our customer journey is personal, relevant, and on brand.

That’s where the Email Lifecycle Marketing Manager comes in.

If you have plenty of experience as a consumer marketer and you’re looking for the next big step in a great marketing career, we’d like to talk to you. We are hiring a Email Lifecycle Marketing Manager who will be responsible for developing lifecycle marketing and direct marketing campaigns for consumers.

Here are the details…

• Builds, develops and executes consumer lifecycle marketing campaigns.
• Uses various marketing vehicles for consumer acquisition, revenue growth and customer engagement
• Improves processes for delivering, tracking, reporting and analyzing lead generation efforts
• Synthesizes data to develop test plans for keeping customers engaged
• Knows how to get things done efficiently and isn’t afraid to roll up sleeves
• Analyzes and reports on results of all marketing campaigns

What does a day look like for the Email Lifecycle Marketing Manager?

• Use email, text, direct mail and other marketing vehicles for consumer acquisition, revenue growth and customer engagement.
• Coordinate development and delivery of email programs, including promotional announcements, monthly newsletters, trigger programs and targeted campaigns.
• Closely monitor email deliverability using intimate knowledge of email industry.
• Use analytics and analytics tools to measure success of campaigns and to optimize campaigns and create executable marketing strategies.

Candidate requirements

• Bachelor’s degree
• 5+ years email/text/CRM/direct mail marketing experience
• Hands-on experience building and deploying email and text campaigns using automation tools (ExactTarget experience a plus)
• Proven experience using analytics and analytics tools to measure success and optimize campaigns

Skills for the ideal candidate:

• Proficiency with HTML and CSS (Programming and SQL knowledge a plus)
• Excellent communication and analytic skills
• Always trying to optimize and find efficiency
• Strong knowledge of Excel and other Microsoft Office tools
• Excellent project management, time management and problem solving skills and attention to detail.