Job Description

closerlook is looking for an analytics professional with strong quantitative abilities, effective communication skills and an understanding of how statistics drives marketing optimization to join our rapidly expanding Analytics practice. We work in closer partnership with agency competencies (e.g. strategy, creative, account management) and with our pharmaceutical clients to measure cross-channel marketing effectiveness and fuel data-driven strategic and creative optimization. Our deliverables include:

•Cross-Channel Marketing Effectiveness & ROI
•CRM & Sales Audience Targeting
•Creative Optimization
•Cross-Channel Marketing Strategy
•Measurement and Reporting
•Modeling and Segmentation
•Analytic Software Solutions

Responsibilities
•Develop predictive models that increase the efficiency and effectiveness of Client database-driven CRM initiatives.
•Develop advanced analytic techniques such as ROI calculations, KPI forecasting and database segmentation
•Recommend and execute modeling and advanced analytic techniques that enhance client marketing intelligence
•Perform data preparation, model design, and model maintenance.
•Develop and foster agency partnerships that fuel client value

Job Requirements

•MS or PhD Degree in statistics or quantitative field (e.g. engineering, computer science, math, economics, social sciences).
•Comprehensive understanding of statistical techniques (linear and logistic regression, clustering, natural language process, etc.) used for modeling, segmentation, text mining and in-depth quantitative analysis.
•Professional experience using statistical tools such as R, SAS, etc.
•Experience with analytic and data management programming languages is a plus (e.g. R, Python, SQL)
•A minimum of 3 to 5 years’ experience in analytics, data-science, data-driven strategy, quantitative research, and/or management consulting work
•Strong communication and presentation skills
•Innovative, entrepreneurial thinker who can both develop and implement new analytic capabilities
•Experience with CRM and database marketing techniques, tools, and processes is a plus
•Agency and Client Management experience is a plus