Senior Director of Marketing
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The Senior Director of Marketing will be responsible for developing and executing a comprehensive strategy for all marketing activities. To increase our visibility in the marketplace and drive growth, we are seeking an experienced and creative Director of Marketing to lead our team. This is a hands-on role that will take on brand strategy and positioning, event execution, email campaigns, lead generation, content strategy, and customer advocacy efforts. This person has strong business acumen and can craft a strategy, establish measurable outcomes, and drive results with a “no task too small” attitude.
Responsibilities:
- Responsible for leading the planning, development and execution of strategic marketing initiatives to support overall business objectives
- Be a hands-on leader of Sertifi’s marketing team in all aspects of market development, brand awareness and lead generation
- Develop new tactical approaches to increase Sertifi’s visibility in the marketplace
- Create and manage annual marketing budget
- Measure and track the metrics of a wide variety of marketing activities
- Work with product team to market new tools and products to drive new customer acquisition and revenue growth
- Oversee all trade show participation
- Identify and manage third-party suppliers when outsourcing is necessary and cost efficient
- Partner closely with executives, sales, customer success and product teams
Qualifications:
- Minimum of 8 years of experience in a B2B Marketing environment
- Bachelor’s Degree in marketing or related discipline
- In-depth experience in planning and executing marketing programs including email campaigns, social media, trade shows and events, PR releases and case studies
- Proven leadership and management experience
- Experience articulating and managing corporate brand
- Passionate about SaaS and technology industry
- Fluency with sales and marketing automation tools
- Knowledge of emerging technology and marketing trends
- Excellent presentation skills, both written and verbal, and able to deliver high quality presentations
- Ability to multi-task, meet deadlines and prioritize projects
- Highly motivated and self-learner with commitment to details and quality
What’s in it for you
You will work in a collaborative office environment that welcomes new ideas and allows you to make an immediate impact on the team. Additionally, we offer great benefits such as: a competitive salary, health/dental/vision insurance, 401k with company match, pre-tax Transit Benefit Program, casual work environment, weekly team lunches, company outings, free Starbucks daily, and a convenient River North location close to public transit.
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