Senior Director of Marketing
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The Senior Director of Marketing will be responsible for developing and executing a comprehensive strategy for all marketing activities. To increase our visibility in the marketplace and drive growth, we are seeking an experienced and creative marketer to lead our team. This is a hands-on role that will take on brand strategy and positioning, event execution, email campaigns, lead generation, content strategy, and customer advocacy efforts. This person has strong business acumen and can craft a strategy, establish measurable outcomes, and drive results with a “no task too small” attitude. Our ideal candidate has strategic marketing experience in the tech/SaaS industry.
Responsibilities:
- Responsible for leading the planning, development and execution of strategic marketing initiatives to support overall business objectives
- Be a hands-on leader of Sertifi’s marketing team in all aspects of market development, brand awareness and lead generation
- Develop new tactical approaches to increase Sertifi’s visibility in the marketplace
- Create and manage annual marketing budget
- Measure and track the metrics of a wide variety of marketing activities
- Work with product team to market new tools and products to drive new customer acquisition and revenue growth
- Oversee all trade show participation
- Identify and manage third-party suppliers when outsourcing is necessary and cost efficient
- Partner closely with executives, sales, customer success and product teams
Qualifications:
- Minimum of 8 years of experience in a B2B Marketing environment, with experience in SaaS industry
- Bachelor’s Degree in marketing or related discipline
- In-depth experience in planning and executing marketing programs including email campaigns, social media, trade shows and events, PR releases and case studies
- Proven leadership and management experience
- Experience articulating and managing corporate brand
- Passionate about SaaS and technology industry
- Fluency with sales and marketing automation tools
- Knowledge of emerging technology and marketing trends
- Excellent presentation skills, both written and verbal, and able to deliver high quality presentations
- Ability to multi-task, meet deadlines and prioritize projects
- Highly motivated and self-learner with commitment to details and quality
What’s in it for you
You will work in a collaborative office environment that welcomes new ideas and allows you to make an immediate impact on the team. Additionally, we offer great benefits such as: a competitive salary, health/dental/vision insurance, 401k with company match, pre-tax Transit Benefit Program, casual work environment, weekly team lunches, company outings, free Starbucks daily, and a convenient River North location close to public transit.
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