Senior Email Marketing Associate

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 Overview:

The Internet Marketing Consultant- Email & Analytics will leverage their existing knowledge of email marketing technology and best practices to implement and execute email marketing campaigns while leveraging their channel expertise to provide broader insights to our clients’ digital marketing strategy. This role is responsible for ensuring the execution of impactful Internet marketing reports and analysis that improve our client’s understanding of the performance of marketing efforts in order to help them make smarter marketing investments.  The Internet Marketing Consultant is responsible for providing input into the strategic development of Rise’s client’s measurement framework and reporting.  They will build reports, blend data from multiple sources, create predictive analyses, and help develop future predictive deliverables.

Responsibilities:
  • Implement and re-configure email marketing databases and campaigns
  • Develop email automation flows and email templates
  • Cross channel reporting including the compilation of performance data from platforms such as Google Analytics, Adobe Marketing Cloud, AdWords, Bing, DFA, et. al.
  • Analyze data across platforms and generate into client facing deliverables (adheres to Rise best practices and standards for formatting, accuracy, and completeness)
  • Assist Account team in answering ad hoc web analytics questions in order to help explain changes in client performance. 
  • Assist on other analytics projects including but not limited to conversation rate optimization, competitive intelligence, and predictive analytics.
Required Skills:
  • At least one year of experience with ExactTarget/SalesForce Marketing Cloud
  • Experience designing, building, and maintaining databases within ESPs
  • Experience running test and control experiments, measuring lift, and executing personalized email campaigns
  • Ability to work with IT teams to implement data import/export processes
  • Ability to build complex automations to trigger and sustain ongoing campaigns based on behavioral and other segmentation
  • Ability to develop basic HTML email templates
  • Ability to populate emails with moderately complex dynamic content
  • Attention to detail - ability to craft client facing deliverables
  • Ability to tell a story with data
  • Functional knowledge of Excel - v lookups, pivot tables, exposure to VBA
  • Ability to visuallize data - experience with pivot charts, PowerPoint, other data visualization
  • Ability to manage projects across multiple clients in varying industries
  • Ability to manage competing tasks and priorities
  • Familiarity working across multiple data sources and platforms
  • Passion for innovation; willing to continuously evolve reporting, processes, and benchmarks for success
  • Ability to understand client goals and conduct appropriate statistical analysis
  • Coding expertise (ETL, Python, Java, .NET, Shell, R, or others)
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Location

1 S WACKER DRIVE SUITE 300 , CHICAGO, IL 60606

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