What We Do:

Uptake is a Chicago-based predictive analytics SaaS platform provider that empowers major industry leaders to optimize performance, reduce asset failures and enhance safety. At Uptake, we combine our strengths—machine learning, analytics, data visualization and software development—with the expertise of our industrial partners. The result is enormous savings in development time and resources for Uptake’s partners and a proven industrial grade software platform that delivers value to partners and their end customers.

What you'll do:

The Director, Integrated Marketing is responsible for driving integrated marketing programs that create demand for Uptake products, establish brand credibility and accelerate growth across all target industries. This role is responsible for leading a team of experienced managers in the development and implementation of both long range and short-term strategic marketing plans that meet lead acquisition/sales goals, while partnering with product plans. This is a strategic, visible opportunity working directly with leadership across our Industry Centers of Excellence, as well as other departments across the company to impact customer touch points.

Responsibilities:

• Partner with Product, Sales, Corporate Development and other departments to develop strategic, integrated marketing plans across Uptake’s target industries that drive awareness and leads to ultimately increase sales revenue. Plans will be comprehensive of campaigns, content, PR/social, events and research/trends to drive results.
• Ensure consistent messaging and promotion of the Uptake brand across industries to reach Fortune 100 CEOs and target customers.

• Partner with Digital team to ensure CRM and on-line marketing is driving traffic and conversion. Adopt and enrich marketing plans through consumer insights.
• Identify key market trends and develop recommendations to enhance Uptake’s position.
• Integrate marketing research into marketing program development and execution. 
• Manage annual budgets associated with integrated Industry plans
• Work with Marketing Operations team to identify key success metrics across all integrated plans and establish monthly reporting processes for communication
• Spearhead strong creative ideation and development, best practices across industries, seamless execution and measurable results.

Qualifications:

•  BA or BS degree in Business, Marketing or related field of study and 10+ years of progressive marketing and leadership experience, preferably in technology, B2B or start-up environments. 
•  Experience establishing, leading and motivating marketing teams, plans and processes in a fast paced environment.
•  Proven leadership abilities.
•  Proven success in creating and delivering strategic marketing initiatives.
•  Ability to successfully manage complex projects.
•  Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.
•  Analytical, strategic and problem solving skills.
•  Excellent interpersonal skills.
•  Strong verbal and written communication skills including meeting facilitation and presentations.
•  Proven ability to innovate and foster innovation in others.
•  Drive for operational results including budgets, timelines and efficiencies.