Senior Marketing Manager
- Passionate about their work, the team and the mission
- GRIT; the ability to persevere through challenges and get things done
- Team Player attitude by helping, collaborating and sharing ideas
- Positive Judgment to make the right decisions
- Results driven by accomplishing A-level work
- Clear and constructive Communication
- Have a knack for Innovation and improvement
LearnCore is looking for a Senior Marketing Manager to plan, build and optimize our marketing initiatives. We want big thinkers. This is a individual contributor role, where you will work with the CEO and CRO to define the high impact marketing plan that will scale LearnCore. We are a results focused company that has significant upward mobility. Using digital and traditional media, you will be responsible for generating inbound interest and creating a leading brand: quality web site traffic, and set up B2B campaigns. The ideal candidate is comfortable working in an agile, fast and innovative environment where tracking and analytics is crucial.
RESPONSIBILITIES
- Responsible for the strategy, execution, analysis, and on-going optimization of LearnCore’s online marketing presence.
- Collaborate with the executives to create and articulate successful positioning & plan quarterly/annual marketing strategy.
- Create strategy to build the LearnCore brand and grow awareness in the market.
- Forecast and manage inbound marketing activities to develop new customer acquisition programs which will achieve specific market share and revenue objectives.
- Leverage marketing campaigns to create value for prospects; provide reporting to validate lead generation efforts.
- Executing on regional marketing events with our target audience for lead generation and relationship building.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Recognized team player with strong leadership skills, comfortable working in a cross-functional team environment.
- Be able to work with marketing partners and third party marketing vendors.
REQUIREMENTS
- Undergraduate degree in Business, Communications, or Marketing; Graduate degree a plus.
- 6+ years related experience in a digital marketing role; B2B experience is a plus
- Experience implementing B2B inbound (pull) marketing strategies for 500 -5,000 person companies
- Understanding of how to effectively segment, nurture and grow a database of leads and customers
- Clear knowledge and experience of marketing/sales metrics. Know how to track and how to improve them.
- Proven ability to design and develop online promotional materials
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong interpersonal skills and the ability to foster cross-functional teamwork between sales, marketing, and development
- Technical knowledge: Hubspot, Salesforce and Wordpress
WHY US?
- Results driven team work environment, no politics
- Industry leading, multi-award winning, technology and team
- Opportunity for product ownership, and control
- Ability to make a significant impact in the business
- Massive opportunity for personal and professional growth
- Ability to be a part of something big with the future being extremely bright for LearnCore
BENEFITS & PERKS
- Competitive Salary + Bonus Opportunities
- Health, Dental, Vision coverage options
- Pre-tax transit benefit options
- Corporate gym membership
- Quarterly volunteer events
- Team Building activities, ping pong and foosball tables
- Work with multi-award winning team, management, and product
- High growth potential
NOTE: This is a full time, on-site position (no telecommuting); Local candidates preferred. Relocation assistance is not provided. NO RECRUITERS PLEASE.