Wyzant is looking for an SEO Content Manager who is passionate about developing content that engages with potential Wyzant students. You will work with our head of performance marketing and the rest of our SEO team to create and scale our content program, evolving the strategy to drive growth.

Responsibilities:

• Create and scale our SEO content strategy to drive organic traffic to Wyzant
• Build and manage a content creation process that is driven by metrics and publishes content that reflects the Wyzant brand
• Work with stakeholders to set strategy for the type of content we want to create
• Measure and report on the effectiveness of our SEO content strategy and content performance, tracking keyword performance and optimizing content strategy as necessary
• Own the content creation and publishing process, managing our content calendar and recruiting writers to create high quality content for the Wyzant blog
• Manage the quality of the posts that we publish, ensuring all content adheres to our brand standards
• Collaborate with our social media team to manage company content strategy
• Manage our Marketing Coordinator

Requirements:

• At least 5 years of content marketing, data analysis, and project management experience
• Experience creating and managing processes, with a track record of recommending and implement operational efficiencies
• Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
• Experience managing a full content program, from concept development, copy writing, production, launch and analysis
• Ability to work in a fast-paced environment
• Comfortable with ambiguity and rapidly changing priorities
• Ability to pay close attention to detail and handle multiple priorities
• Excellent editing and proofreading skills
• Basic understanding of SEO principles
• Strong project management skills
• Excellent communication skills
• Solid working knowledge of Excel