About Raise.com

Raise was launched in February, 2013 as a marketplace devoted exclusively to buying and selling gift cards. What began in a small apartment with four employees has since transitioned into an 11,000 square foot loft in River North with more than 100 people on staff. 

Our platform empowers consumers to increase their purchase power so they can give themselves a raise. Shoppers can buy discounted gift cards to save on everyday essentials, and sellers can earn cash for otherwise unwanted gift cards to spend when, where and how they choose.

As part of the collaborative economy, our goal is to transform retail and the way brands acquire customers and create loyalty. Driven by our mission, we’ve become more than just co-workers. We’ve become a family. Even as a fast-growing company, we’ve stayed grounded in our efforts and we’re looking for experienced and driven individuals to expand our team.

Raise.com has an immediate opening for a Social Media Specialist, reporting to the Chief Marketing Officer.

This role provides an opportunity for an exceptional individual to drive meaningful growth for Raise business. The Social Media Specialist will be responsible for planning, implementing, and optimizing social media programs to create compelling conversations and engage across multiple audience and influencer segments. 

The ideal candidate has a strong background in customer acquisition strategies, building creative social media campaigns, and data analysis. The goal is to increase website traffic, leads and revenue by strategically leveraging all aspects of the social media marketing landscape. Working closely with internal marketing teams, they will define and execute Social Media strategy in order to increase brand awareness, accelerate demand and drive revenue opportunities. 

 Chief Responsibilities Include:

• Develop and execute communications strategy across all Raise social media platforms, including daily content and management of key social and web platforms; create social media campaigns and calls-to-action in ways that drive engagement and leads
• Define key metrics and goals for all social media programs and campaigns; work with analytics teams to integrate the social media dashboard with other marketing and sales efforts
• Working closely with the SEM, SEO and PR teams, leverage social media channels as part of an integrated marketing program; ensure alignment on benchmarks and strategy
• Work with SEO Specialist to implement SEO strategies where there is cross-over in duties and interests
• Identify distinct audience segments; share and work with internal marketing teams to build a cohesive and consistent method of engagement
• Monitor relevant external conversations; identify and prioritize areas for ongoing engagement
• Monitor employees Raise-based social activity; educate and enable them to use social channels for company benefit
• Optimize the social media strategy on an ongoing basis, and stay current on new social media channels, technology and execution platforms
• Manage creative partners to develop creative content i.e. Video, Mobile
• Deliver regular reporting on social media performance and how it impacts overall marketing and business goals
• Conduct regular competitive analysis and identify opportunities to gain an edge on Raise competitors

Desired Skills and Experience:

• Bachelor’s Degree
• At least 3-5 years professional experience in a social media role, preferably at a similar company
• Real-life examples of social media marketing success in driving business growth goals 
• Deep knowledge of and passion for social media and digital culture from theory to hands-on experience
• Expertise with social media scheduling, publishing and analytics platforms
• Expertise in creating and executing both B2B and B2C content
• Excellent writing and communication skills
• Ability to work well within a team and across various departments and seniority levels
• Experience with other digital marketing channels a plus, especially an understanding of SEO methods as they relate to Social Media

Raise offers a competitive base salary, commensurate with experience, and benefits.