Social Media Specialist

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Job Description
 

Established in 1998, Cars.com is one of Chicago’s original tech companies. Our online platform makes it easier for consumers to shop for, sell and service their cars. With our expert content, mobile app features, millions of new and used vehicle listings, a comprehensive set of research tools and the largest database of consumer reviews in the industry, Cars.com offers innovative products to connect consumers with dealers across the country. Change is in our DNA, and 2017 has been no exception! We've moved to a new Chicago HQ @ 300 S. Riverside, acquired DealerRater, the largest online ratings platform for car dealerships and became a free-standing, publicly traded company on the NYSE!

A true constant through the years has been the incredible culture we've created. Our employees have cultivated an environment leveraging technology, fostering innovation and embracing collaboration. We take pride in how Cars.com empowers our people to win and gain valuable experiences along the way!

We are looking for a passionate, collaborative, forward thinking Social Media Specialist to join us as we grow and thrive in the next stage of our evolution. We are seeking a Social Media Specialist capable of implementing innovative social media practices for an industry-leading marketing team. This position will work with multi-functional teams on high-priority campaigns and projects and reports to the Director of Social Media.  As such, a key requirement is a positive and flexible attitude mixed with a high-energy passion for professional growth. 

 

Responsibilities:

  • Boost Cars.com’s brand and overall awareness on social media platforms including Facebook, Twitter, Instagram, and more
  • Engage with key social influencers and participate in the conversations happening across all social channels to ensure Cars.com’s brand is well represented
  • Assist with daily social media monitoring, posting, and replying
  • Coordinate with internal teams to support cross-channel campaigns and company initiatives and communications
  • Utilize established social media publishing and listening tools for content optimization, influencer identification, and competitor insights
  • Analyze results of campaigns, including overall success, insights, and ROI to determine future courses of action and share results with the team during weekly updates
  • Live event coverage, including on-site posting, photography, interviews, and networking
  • Stay current on emerging trends for brands in the space
 
Required Skills
  • Passion for learning new marketing technologies, tactics, and best practices
  • Strong organizational ability and project management experience
  • Expert with features and functionality of major social networks including Twitter, Facebook, and Instagram
  • Strong copy-writing, editing skills and experience
  • Strong design and creative skills
  • Enthusiasm for interactive marketing and passion for all things social media 
 
Required Experience
  • 2-4 years of marketing experience managing social media platforms or communities for brands
  • Experience managing social media publishing and listening tools, including Spreadfast 
  • Undergraduate degree in communications, marketing, public relations, business and/or related fields
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Location

300 S Riverside Plaza, Chicago, IL 60606

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