Sr. Strategist

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Advertising - Strategy | Chicago, IL, United States 

Havas Chicago is looking for a 'street savvy' Sr. Strategist.

Qualifications:

STRATEGIC ORIENTATION

  • Retail focus-category-Understands the client’s business and objectives and works with the team to develop creative solutions; Draws the line of connection between creative solutions and business goals
  • Develops accurate and insightful conclusions from research data and clearly articulates strategic direction to the team and client
  • Crafts insight-driven creative briefs and presents creative strategy in a way that crystallizes the opportunity and galvanizes the team

THOUGHT LEADERSHIP

  • Is the thought leader in consumer-centric thinking; Uses all available data sources (qualitative, quantitative, primary and secondary) to develop understanding, empathy and insight into the consumer and brand
  • Effectively uses consumer and brand knowledge to write strategies and POVs; recommend product/service and marketing innovations, including new channels of communication to create more relevant connections between consumers and the brand
  • Recommends and implements research that will aid in the consumer insight gathering and strategic process
  • Understands digital and social platforms and can articulate the media and marketing opportunities they afford

COLLABORATION AND INFLUENCE

  • Leads translation of strategy into the creative product, ensuring that the creative product communicates clearly and resonates with the audience while building the brand
  • Interacts effectively as a strategic partner and advisor with senior agency and client management
  • Goes beyond making ideas make sense, to making them compelling; Inspires original creative thinking among every team member

 

About Havas Chicago

Fearless. Fast. Smart. Focused. We are driven by our relentless quest to be Chicago's most creative agency by reinvigorating great American brands through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture. 

Part of Havas Chicago, a leading integrated marketing communications agency and the first to be named Global Agency of the Year by both Advertising Age and Campaign in the same year, we fuse an independent spirit with global scale, and are united by a shared mission to be the world’s best company at creating meaningful connections between people and brands through creativity, media, and innovation. 

We are passionate makers, creators, disruptors, and artists who don't color inside the lines.  We work smarter. Push harder. Break things. Make things. And we're always looking forward. Our belief is that the only way to change culture is to create it. And we help make our clients successful by staying one step ahead. 

Havas Chicago has over 400 employees and a blue-chip client roster that includes AutoZone, Citibank, Cracker Barrel, Craftsman, DieHard, Dish, DishLATINO, Kenmore, Hefty, Reynolds, Sears, Terminix, Boys Hope Girls Hope and Chicago Fire.

Learn more at www.chi.havasworldwide.com or follow us on Twitter: @HavasWWChicago, Facebook:https://www.facebook.com/HavasChicago, and Instagram: @HavasChi.

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Location

36 E. Grand Ave., Chicago, IL 60611

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