Stylist & Fashion Marketer
Swap.com is looking for a Stylist and Fashion marketer to join our Chicago marketing team. This role will be based out of our Chicago office, but will require travel to our Bolingbrook Fulfillment Center.
Under the direction of the Director of Public Relations and Social Media, our ideal candidate is a style-savvy fashion fan who also possesses merchandising and marketing experience. Primary responsibilities include developing and executing fashion campaigns that excite and inspire people--both seasoned secondhand shoppers and those who are new to thrifting--to want to buy from Swap.com. Working with our internal photography and marketing team, this candidate will oversee photo and video shoots ranging from tabletop to styled model sessions. To help elevate and extend our product marketing across a variety of marketing channels, this candidate will collaborate with the public relations, social media, email marketing and website content teams.
This candidate will also work with the marketing team to ramp up our seller marketing channel by providing critical intelligence to guide marketing communications and materials through ongoing data analysis and by gathering customer feedback.
Responsibilities:
Analyze search and purchasing behavior to guide marketing communications (primarily email and website content) and merchandising
Leverage proprietary data to identify key brands and products that will maximize revenue and liaise with procurement to ensure consistency between inventory and marketing campaigns
Collaborate and share current product needs with our Customer Service team so they can help guide sellers on what to send in based on real-time demand
Plan and manage regular in-house and professional photo and video shoots to build a library of beautiful and inspiring product images and videos for use across a variety of marketing channels, from on-site oversight to budget, location scouting/selection, model sourcing/booking, fitting, styling models and a variety of products, mannequins, boards and tabletops
Partner with our Site Marketing Manager to develop Collections featuring various looks and styles on Swap.com for every season and customer type (Women’s, Men’s, and Kids)
Based on customer insights and consumer trends, collaborate with marketing team to create compelling special offer campaigns, selecting items from inventory and providing insight on pricing
Ramp up our seller marketing channel by engaging and educating consignors on how to be successful on Swap.com in a compelling manner that aligns with the goals of our business
Perform competitor and market analysis, on an ongoing basis, by researching trends in color, materials and styles for future fashion-focused emails and segmented targeting
Develop trend-based outfitting, seasonal accessory plans and dressing programs for review with merchandising and marketing team
Working with the internal public relations team and agency, develop a comprehensive and large-scale micro-influencer initiative that extends our current digital media and influencer program by integrating Swap.com into relevant online conversations about thrifting, fashion, sustainable shopping, etc. with the goal of recruiting an engaged network/community of brand ambassadors
Support public relations team by styling various models and/or mannequins for TV segments, special events and photo and video shoots
Act as fashion and stylist spokesperson for select media interviews
Skills and Requirements
Passion for fashion, retail and the apparel industry
Fashion degree or up to five years of experience working in apparel merchandising or for a fashion brand or apparel retailer
Experience managing online communities or networks (e.g. loyalty program, seller network, social communities)
Experience creating a calendar of marketing campaigns from planning through execution
Ability to understand and utilize sales data, category turn and reporting to make educated decisions to ensure best offering for our customer base as well as understand the profitability of our assortment
Knowledge of emerging trends within the industry including inspiration palettes, fashion styling and wardrobe building
Proven skills in creating the visual merchandising aspect of table creation, planograms, mannequin styling, and visual direction in marketing campaigns and site appearance for enhanced brand imaging
Ability to collaborate with photographers to meet all merchandising requests/requirements
Ability to adapt future forecasting and create future scaling and idea-centric ideas for brainstorming concept sessions
Attention to detail with the ability to learn technical systems and in-house tools
Strong organizational skills to manage multiple work requests and projects
Ability to prioritize workload as necessary
Ability to lift 25 pounds
About the organization:
At Swap.com, our mission is to become the largest online consignment and thrift store in the world, helping our customers to shop sustainability by choosing secondhand first. To move toward this goal, we strive to challenge the common perception of thrift shopping by offering the widest variety of beloved brands the whole family can enjoy at prices as low as 90% off retail without sacrificing quality or style.
Our core brand values are Discovery, Re-Use and Thriftiness. If these are values you also share and want to come aboard this journey, please join us by applying to this position!