SVP/VP of Marketing
Who are we?
Belly helps businesses create and enhance digital connections that strengthen customer loyalty.
We are the leading loyalty platform in the country, with over 10,000 merchants and more than 4 million members nationally. Belly revolutionizes traditional loyalty concepts and works with each business to design a customized, unique rewards suite their customers actually want. Using a tablet and single card or iPhone or Android app, Belly unlocks new opportunities for customer engagement and digital advocacy. A winner of the Moxie 2013 Startup of the Year, Moxie Best B2B Startup, Chicago Innovation Award, and Chicago’s Top Workplaces, Belly is headquartered in Chicago, Illinois and has received funding from Lightbank, Andreessen Horowitz, DAG Ventures, NEA, Cisco, 7-Eleven, Simon Property Group, Pharus Capital, and Silicon Valley Bank.
Who are you?
You are someone that understands the importance of having a data-driven marketing strategy and you thrive in a performance-based marketing environment. To you, marketing is more of a science than an art, and success is measured only as far as the data that can back it up. Excitement from testing new and innovative marketing campaigns is only surpassed by the excitement that comes from building a world-class marketing team that reaches millions of consumers every day. Belly is a two sided network and you will be able to work both in the consumer and brand space (B2C) as well as the merchant side (B2B) In essence, you are a full-stack marketer, with a wide breadth of knowledge in all facets of the marketing universe.
Reporting directly to the COO, the VP/SVP of Marketing will work closely with the Executive Leadership Team, CEO, and the Board of Directors of Belly.
What you will do:
Build a world-class team. You will help grow, lead and develop the optimal team to hit aggressive goals. This means developing additional avenues for strategic growth and analyzing the success of these initiatives
Develop and incorporate advanced methodologies for understanding metrics and analytics into every marketing function, and integrate those methodologies cross-functionally to all departments
Develop strategies for member acquisitions, engagement, and retention. This includes in-store display strategies, digital strategies (CRM, Drip campaigns etc) and brand awareness
Work with your team to develop strategies for merchant acquisition, retention and reactivation through multiple channels, including SEM/SEO, contextual targeting, retargeting, inbound channels and other techniques not yet discovered
Create, develop and execute on an integrated, cross-platform social media strategy that is measurable and impactful, and drives not only awareness and brand affinity, but also new member acquisition and retention
Work on improving marketing ROI, not just proving ROI. This means:
Determining ROI estimates up-front
Creating marketing plans that are designed to be measurable
Executing with metrics in mind, and focusing on the decisions that will improve marketing ROI long-term
Experience and Skills:
What you need:
Have the experience and performance evidence to support your big mouth, particularly for multi-pronged marketing campaigns including: email marketing, online marketing, product marketing, public relations, and social media
Have a tech background with knowledge of various marketing and data tools
Data and analytics marketing experience within a startup required, preferably in a marketplace technology based company
Work your tail off. Days are long. Nights are longer.
Passion to build an amazing team and create and own Belly’s marketing vision
What we can offer you:
Competitive salary and stock options
Benefits (Health, Dental, Vision, 401k)
Unlimited PTO
Headquartered in fab River North, Chicago
Unlimited Snacks!
Volunteer events, team sports, yoga, and more
A startup work environment in River North with high-growth tech company that in just three years since founding been recognized as Startup of Year & Best B2B Startup (Moxies), Up and Comer & Winner of the Chicago Innovation Award, and recognized as Chicago Tribunes Top Places to Work
Backing from elite investors who have a knack for investing in game changing tech companies such as Facebook, Groupon, and Airbnb, such as Andreessen Horowitz, Lightbank, Silicon Valley Bank, NEA, DAG Ventures Cisco and 7-Ventures, LLC.
A truly unique experience working with a fast growing startup
Belly is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.