Vice President of Marketing
Annual Performance reviews are dead. Annual engagement surveys are dying. Companies are in a drive to make their mission, vision, values something that are “lived” with engaged workers, and are looking for powerful software solutions to help them on that journey. Enter HighGround; built in Chicago, founded by a passionate entrepreneur, and fueled by a growing team of people who know how to get it done.
We are currently seeking a VP of Marketing to join HighGround while assisting us in our journey to help companies on their mission to engage employees and create the inspired workplace. This person is a strategic and inspirational leader, who thrives in the start-up environment and wants the opportunity to control the strategic direction of our marketing organization. The role will oversee all channels of marketing and ultimately pushing out a marketing strategy that will build our demand generation.
The ideal candidate will be curious by nature, possess a consistent track record of leading marketing organizations that directly impact sales initiatives, and have the tenacity to build something really great.
What is in it for you? You'll work for a trailblazing company who created Continuous Engagement and leads the industry; you’ll build the marketing strategy behind a product you believe in; you’ll help introduce change to the way your customers live and work; and you’ll be surrounded by a team of leaders and teammates who will inspire you on a daily basis. We play to win.
Your core responsibility(ies) will be:
Developing our Highground marketing collateral and PR strategy are very important responsibilities for this role, but at the core, this role will spend the majority of their time working with the executive team to build our demand generation and find ways to grow our market share and revenue.
The long and legal version of the job responsibilities include, but are not limited to,
Create product collateral including white papers, website content, presentations, and data sheets to support HighGround’s marketing and sales teams
Develop and deliver a kick @$$ PR strategy to bring HighGround’s story to life
Create, maintain and grow HighGround’s presence through blogs, Twitter, Facebook, LinkedIn, Instagram and other strategically relevant online properties
Develop a formal Quarterly Business Review document and brand implementation process
Plan, implement & manage all internet marketing, including SEO, Pay-Per-Click and all that other good stuff
Create an optimization strategy to grow inbound leads to meet business needs
Develop senior management quality metrics and reporting to create a marketing forecast and budget
Momentous projects you will be walking into:
The construction and maintenance of our HighGround 2.0 website
Develop and maintain the ever so awaited HighGround monthly engagement blog & newsletter!
Post Series A, you will get to build a team to support the marketing function
Skills that will catch our eye:
Verifiable track record of building a marketing department from the ground up
Demonstrated levels of dedication and ownership required to succeed at start-up speed
Demonstrated conceptual thinking and design skills
Strong written, oral communication and presentation skills
Demonstrated excellence in driving conversion online and offline from leads to customers using SEO and PPC
Possess ability to work with minimal supervision while maintaining focus and productivity to meet deadlines
Outstanding interpersonal skills with the skill and ability to defuse situations and not inflame them
Proficiency with Photoshop, Illustrator, InDesign and Adobe Creative Suite
Bachelor's degree in Business, Marketing or another related discipline
We’re an equal opportunity employer, but we also must comply with the law, so please only apply if you are legally able to work in the United States. And since we are a growing company, we don’t have extra dollars to spend on recruiting agencies, so if you are a 3rd party staffing firm please refrain from submitting any candidates.