Vice President, Marketing
- Design a cross-channel marketing plan that translates business and marketing goals into meaningful deliverables. This includes setting a clear and compelling vision for brand.
- Bring a backpack full of new ideas-- -wacky ones included—that stretch our thinking and challenge us to do more.
- Further develop and refine our brand voice.
- Act as portfolio manager for a lengthy list of marketing initiatives and projects.
- Manage the marketing/PR budget and negotiate contracts with third-party vendors.
- Lead, develop, and mentor a high-performing team of intrepid marketers who have a lot on their plates.
- The formula for success: deep healthcare knowledge + broad marketing expertise
- Brand strategy. Demonstrated success in lauching new brands and repositioning existing ones.
- Stellar writing skills. We’ll request healthcare industry samples that show your ability to write both creative copy and straightforward, informational copy.
- Up-to- date knowledge of marketing best practices with examples of campaigns and results.
- Project juggling skills. You must have high energy and strong project management skills to keep pace at AVIA.
- 10+ years of PR, advertising, and/or marketing experience.
- 3+ years of marketing management experience.
- Healthcare experience is a MUST.
- Strongly preferred: Experience in the provider market.
- Bonus points: Experience marketing digital health solutions.
About AVIA AVIA runs the nation’s leading network for health systems seeking to innovate and transform through digital strategy. The AVIA Innovator Network brings together action-oriented health systems to solve pressing challenges that are ripe for digital innovation. Network members collaborate on strategic initiatives like consumer engagement and post-discharge success. With AVIA’s rigorous process and the power of collaboration, members identify, deploy, and scale the best digital solutions to achieve financial and clinical impact. The result? Health systems accelerate their pace of transformation – moving faster with greater confidence. Learn more at aviahealthinnovation.com. Follow us on LinkedIn and Twitter. To view more career opportunities, please visit us at aviahealthinnovation.com/careers/ Our company is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.