VP, Director Marketing Analytics
Strategic Analytics
Define the scope and measurement approach for key projects for clients
Developing data strategies (e.g. what we should capture, how we should capture it, and the triggers as a result, etc.)
Work with internal and external stakeholders to develop client tools and services such as report and dashboard development, decision aids, modeling, and business case analysis to support programs, creative and recommended solutions. Work closely with the team in making specific and actionable client recommendations and introduce new analytics opportunities
Serve as a Havas Media thought leader in aligning media strategy measurement with a client’s broader business goals and objectives
Oversee qualitative and quantitative research for clients and customers
Codify and publish formal frameworks and methodologies for approaching major strategic issues, both leveraging existing Havas Media intellectual capital and developing innovative concepts
Client Relationship
Direct ongoing client relationships to exceed expectations and strengthen relationship
Establish and maintain substantial and influential relationships with client senior management
Make significant contributions to and establish relationships with prospective clients, increasing Havas Media’s potential for business. Participate in several new business initiatives simultaneously
Team Management
Manage and develop team of analysts of all levels
Provide methodological support, coaching, training and advice to Analytics and Research team on multiple client and internal assignments
Ensure client deliverables are of highest quality
To qualify, you’ll need:
Education
Four-year degree
Master’s degree (Mathematics, Statistics, Econometrics, Research or other quantitative disciplines strongly preferred)
Experience
10+ years of business experience in Marketing or Interactive analytics or consulting or Management Consulting.
4-7 years leadership experience in managing a team
Significant digital expertise
Strong knowledge of strategic marketing, media, social, website analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologiesSkills & Traits
Ability to translate data into insights that understand customer needs and behavioral drivers
Strong interpersonal skills and team player attitude with clients and ability to effectively work along diverse personalities.Excellent written, oral communication and presentation skills
Excellent project management skills
Excellent organizational skills and attention to detail a must
Quick learner of new technologies and business functions
Ability to establish credibility and be decisive – but able to recognize and support the organization’s preferences and priorities
Advanced MS Office skills (Excel, PowerPoint)
Preferred: Experience with statistical modeling software (SAS, SPSS, R) and enterprise business intelligence tools such as Tableau