GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Web Marketing Manager at GoHealth
 The Web Marketing Manager will be responsible for optimizing and maintaining multiple websites across several verticals with a focus on driving UX and improving conversion. By utilizing analytics and multivariate testing platforms, this individual will work to improve our web experiences through hands-on changes within a CMS, supported by a strong technology team.

Additionally, this person must be a subject-matter expert in the areas of web analytics, multivariate testing, and SMS/MMS, as this individual will not only be a primary user for these tools but also be responsible for the use of these communication streams across the organization.

The Web Marketing Manager will report directly to the Senior Vice President of Consumer Marketing.

Main Responsibilities:

  • Manage and improve presence and experience for customer-facing web properties
  • Provide ongoing business analytics and insights that will include (but not be limited to): visits, funnel analysis, online and web-to-offline conversions, and A/B testing
  • Work to maintain a roadmap for web-based improvements that support strategic goals, relying heavily on consumer insights and analytics to help formulate all strategies and recommendations.
  • Work with internal teams to focus on content effectiveness, conversion, and user experience
  • Work with user experience and technical experts to rationalize and propose the best experience based on the desired business impact
  • Help stakeholders achieve targets respective to key web KPIs that drive business objectives including but not limited to conversion rate, task completion rate, and visitor count.
  • Serve as the primary user of CMS platforms and drive self-service solutions for secondary users that allow for content creation, updates, and optimization by non-technical staff.
  • Act as the primary owner of the testing platform and reporting, continually testing ideas to increase web conversions and interactions, lower costs, and increase program value.
  • Own web analytics platform and reporting, creating, distributing, and utilizing dashboards to drive consumer insights and improve processes.
  • Be responsible for unit costs and day-to-day vendor relationships for both analytics and testing platforms.

Qualifications:

  • 5+ years in a digital marketing role, including hands on web content management and optimization
  • Experience in presenting personalized and relevant content based on persona and/or user behavior
  • Extensive experience with web analytics tools such as Google Analytics, Adobe SiteCatalyst, Heap, etc.
  • Extensive experience with multivariate testing and optimization tools such as Test&Target, Optimizely, Google Optimize, etc.
  • Experience working with both business and technical teams
  • Proven ability to balance work streams from multiple parties and propose schedule changes to meet deadlines
  • Experience with HTML, CSS and other front-end programming languages
  • Demonstrated track record of success in e-commerce marketing and/or development
  • Bachelor’s degree in Marketing, Advertising, Computer Science, or related field.

 Desired Traits:

  • Metrics and data driven
  • Strong sense of visual design
  • Innovative and adaptable work style
  • Excellent organizational, time management, and problem resolution skills.
  • Detail-oriented, highly organized, productive team player.
  • Able to communicate and deliver results effectively in a highly-matrixed organization.
  • Strategic thinker who can turn ideas into reality.
  • Solid understanding of UX and SEO best practices
  • Passion for turning bleeding edge concepts into testable iterations
  • Knowledge of the health insurance industry a plus.

Company Reviews

"I always go home knowing that I made something better. It's a great way to end the day and a good reason to come back to work tomorrow."
Michael Mahoney
Senior VP, Consumer Marketing
at GoHealth
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Why work with us
Everyone who is a part of GoHealth – from our executive team to our board to each one of our hundreds of employees across the country – understands the importance of what we do every day. We’re here for Americans, we understand their needs, and we work harder to get them what they deserve.
Culture
At GoHealth, it's our employees who drive our success. That's why we understand the importance of having a great corporate culture, fun office environment, casual dress code, and awesome employee benefits including; unlimited vacation days, flex Fridays, and subsidized gym memberships.
Perks & Benefits
401k with Company Match
Happy hours, ping-pong tournaments, and more company-sponsored events
Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives
Employee Referral Bonuses
Open Vacation Policy
Medical, life, dental, and vision benefits
Casual Dress Code

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