Data Analyst
Address: USA-IL-Chicago-300 South Riverside Plaza
Store Code: Data Science (27534)
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Browse The Aisles
The Digital Analytics Data Analyst III will deliver reporting and analysis that will drive key decisions for improving performance of our digital platforms, campaigns, and digital loyalty programs.
The core of this role is partnering with digital and loyalty brand teams to help them understand their measures of success and deliver actionable insights that can be leveraged to optimize for greater performance.
This role will be responsible for partnering with the broader digital analytics team to align on objectives and KPIs, develop performance measurement plans, define and document data requirements, extract/manage data, and make recommendations for optimization. This position is responsible for developing and delivering insightful dashboards and reports that tell an actionable performance story. It will have a strong focus on actionable insights vs. data reporting with responsibility for driving performance outcomes and brand marketing priorities.
Recipe for Success - What's “in store” for the role
- Provides strategic insight based on existing data sources and contributes to conversations regarding future digital programs and enhancements
- Leverages Google Analytics, Data Studio, Big Query, and Power BI to craft performance stories
- Designs, develops, and delivers timely and error-free reports on a programmed and ad hoc basis as needed.
- Identifies customer behavioral trends as it relates to digital engagement and user experience
- Works closely within a team environment to incorporate collaborative ways of working across the organization
- Works with a wide variety of internal systems, syndicated data systems and proprietary vendor provided systems to generate meaningful recommendations and insights.
- Build actionable self-service dashboards with best-in-class visuals that are designed to quickly deliver actionable digital performance insights
- Build cross functional relationships and exude trust as an expert in digital marketing programs
- Provide data analysis and strategic insights to help accelerate the growth and profitability of our web and mobile platforms
- Partner with other PDL database and analytics teams to guide technical build-out and/or support of databases, query tools, reporting tools, BI tools, dashboards, etc. that enable analysis, modeling and advanced data visualization in support of brand initiatives
- Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets
- Work with Product Teams to implement and analyze A/B or Multi-Variant tests to provide in-depth insights relating to campaign, customer journey and conversion optimization.
- Being a master of the data, which includes data validation and ensuring tracking is accurately working.
- Advancing reporting by developing and leading new areas of reporting, based on cross-team priorities and personal drive.
- In partnering with various levels of leadership and teams, ability to thrive in an agile environment.
The Essentials In Your Cart-The required ingredients
- Bachelor’s degree required
- Marketing, Business, Mathematics, Finance or Computer Science preferred
- 5+ years of experience in digital & performance marketing required
- Hands-on experience with Google Analytics
- Strong quantitative skills required to analyze and optimize performance
- Competence presenting complex data analysis to mid-level management and above
- Experience with BI/Visualization Software (e.g., Power BI, Data Studio, Tableau)
- Experience with SQL and the ability to directly query a DB is a plus
- Retail and eCommerce experience strongly preferred
Extra Spices- What you should bring to the table
- Significant experience with web and app analytics tools (e.g. Google Analytics, Google Firebase)
- Must be familiar with 3rd party media platform reporting interfaces
- Comfortable delivering presentations both in person and remotely via video conferencing
- Experience in building relationships and serving as brand primary point of contact
- Experience managing a project and expectations associated with delivery timelines
- Expert in delivering optimization insights that lead to greater performance and ROI
- Strong analytical skills, problem solving skills and attention to detail
- Ability to lead conference calls and drive stakeholders to an intended solution
- Ability to work with technical teams and effectively articulate business requirements
- Willingness to go beyond basic reporting and be accountable to delivering actionable insights that drive the business forward
- Must be a team player and thrive working collaboratively across the organization
- Advanced skillset inside of Microsoft Excel with the ability to create VLOOKUP’s and leverage advanced formulas
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! Our vision is to become an organization where humanity is universally embraced; Diversity, Equity, Inclusion and Belonging are infused in our business; and our PDL employees are representative of the world and the communities that we serve.
We believe in total wellness, which encompasses a balance of physical, financial, and emotional wellness. No matter where you are on your personal wellness journey, PDL provides access to a variety of tools and resources to support total wellness. This includes medical, dental, and vision benefits, health savings accounts, flexible spending accounts, 401(k) with a strong company match, paid parental leave, adoption assistance, tuition reimbursement, generous and flexible paid time off and holiday policy, and an array of voluntary benefits including critical care, pet insurance, and additional life coverage.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.
Job Requisition: 259613_external_USA-IL-Chicago_8302022