Channel & Partner Marketing Manager

| Chicago

Label Insight is hiring a Channel & Partner Marketing Manager to super-charge our largest customer and partner relationships towards broad marketplace activation and rapid collaborative growth. This newly created role offers the right candidate the opportunity to define and build a successful channel marketing practice within a growing portfolio of enterprise customers and partners.

Our ideal candidate is a technology channel marketing expert who is able to define a broad strategic plan and also manage it through to tactical execution. To be successful, this person will need to grasp complex business and sales models, identify joint value propositions, and build effective person to person partnerships to operationalize collaborative marketing positioning and joint product offerings across channel partner organizations. Our candidate will be entrepreneurial, both representing the interests and objectives of Label Insight, and proactively pursuing growth opportunities for Label Insight and our channel partners.

Responsibilities:

  • Works as dedicated interface between Label Insight’s marketing team and strategic channel partners
  • Ability to establish and evangelize Label Insight’s messaging and role within each channel partner
  • Work alongside channel partners’ marketing, sales, and public relations teams to maximize Label Insight’s positioning accuracy, visibility and effectiveness for channel partner’s sales organization
  • Develop training, tools and materials for channel partner sales enablement
  • Partner with Label Insight’s product marketing team to tailor Label Insight’s product solutions to live natively within channel partners existing strategy and tactics
  • Align efforts to support both Label Insight and partners’ targets and objectives
  • Identify marketing, sales, and product opportunities within each channel partner, and provide alignment to Label Insight’s marketing, sales and product teams
  • Clearly define and articulate joint value proposition
  • Leverage Label Insight’s sales and marketing automation for channel partner benefit and
  • Develop and maintain tracking and measurement of channel partner traction and success

Skills & Qualifications:

  • Strong verbal and written communication skills
  • Ability to develop and grow trusted partner relationships for long term success
  • Proven ability to prioritize and make data-driven decisions
  • Strong project management and organizational skills
  • Experience with managing marketing impact to P&L, and marketing to funnel activation
  • Familiarity with current marketing automation and lead generation tools and technologies including HubSpot & Salesforce
  • High proficiency in MS Office (PowerPoint, MS Word) and Google Cloud collaboration tools (Drive, Docs, Slides, Sheets)
  • Entrepreneurial self-starter looking to identify and capture new opportunities

Experience:

  • 5 - 7 years of professional experience in high-growth technology or mature company environments doing channel development, market development, customer/partner programs, and/or business development
  • Proven experience with large scale channel marketing programs from strategy development to tactical delivery
  • Experience developing co-marketing programs
  • Deep understanding of the CPG and Retail Industries
  • Prior enterprise sales / SaaS sales experience a plus
  • Experience in CPG and Grocery Retail industry a plus

About Label Insight:

Label Insight is a rapidly growing VC backed startup growing in both the St. Louis and Chicago markets. We are the industry’s most powerful and innovative CPG product data insight exchange for CPG manufacturers and retailers. The industry’s largest retailers and manufacturers rely on our  platform as an integral solution to manage their product data, increasing their ability to respond to the demands for transparency in the market. Label Insight’s partnership with the FDA, proprietary technology, and scientific data structures set us apart from all other solutions in the industry. Our mission has always been to make vast amounts of product label data accessible and easily analyzable. 

Perks of the job:

  • Unlimited paid vacation
  • Flexible work hours
  • Kitchen stocked with snacks, drinks, a kegerator and more!
  • Casual, dog-friendly, open-layout workspace
  • Company subsidized Health Insurance, and 401(k) and commuter benefits
  • Competitive salary and stock options
  • Catered team lunches every other week
  • Mentorship opportunities
  • Regular team events and happy hours
  • Maternity/Paternity Leave


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Location

641 W Lake St, Suite 402 , Chicago, IL 60661
641 W Lake St, Suite 402 , Chicago, IL 60661

Perks of working here

401(K)
Casual Dress
Commuter Benefits
Dental
Happy Hours
Health Benefits
Pet Friendly
Some Meals Provided
Stocked Kitchen
Unlimited PTO
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