Content and Community Manager

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Ready to play at the big leagues?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that encourages innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

The marketing team is seeking exceptional individuals to join Groupon’s growing Coupons division to lead our merchant pages, curate the customer experience and increase the quality of the content we show consumers. A keen intelligence, unparalleled writing skills and the ability to self-start are necessities for this role. This is a chance for you to join a high performance team that is leading Groupon’s affiliate solutions for national retailers.

 

The role requires an understanding of affiliate marketing, our competitive set, and of the various ways retailers drive consumer behavior through incentives. Essentially, the perfect candidate is a guardian of the consumer experience, ensuring that we have all of the offers in the universe, that all of those offers actually work and that those offers are properly communicated to consumers to improve clicks and conversions. Through intensive brainstorming, testing, teamwork, and data analysis Coupon Content Managers ensure Coupons pages are maximizing performance and potential revenue. You are someone who is able to use a consumer's view to push the business and our practices to maximize growth, potential, and revenue.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and passionate about helping local businesses thrive. Does that sound like a compelling place to work?

 

You will spend your day doing the following:

  • You will develop, test, and implement strategies to improve customer engagement and SEO
  • You will handle 50+ merchant pages with revenue exceeding $8 million dollars annually, by adding new coupon content daily, monitoring auto-published content, and crafting engaging SEO-optimized copy that compels users to click and shop
  • Works cross functionally with Operations, Engineering, Editorial, and Sales to drive Products, Engagement rates, and to meet and exceed our quarterly targets
  • You will analyze data and provide weekly updates regarding click-through rate, traffic, average order value, and commissions earned for each merchant; use analytics to inform business decisions
  • You will work with engineering team to identify key admin and user-facing improvements to bolster productivity and profit
  • Analyze how past and current campaign performance impacts consumer behavior, recommending strategies and coupons and offers that will increase consumer loyalty and engagement
  • Serve as point person and owner of placements on merchant pages, which receive an average of 3.4 million views per week
  • Partner with Coupons sales team to strategize campaign and paid placement execution on a weekly, monthly, and quarterly basis
  • Increase Click Through Rates verse industry standards to ensure profits align with consumer behaviors
  • Collaborate and communicate with teams across the company (Editorial, Design, Product, etc.) to integrate Coupons and build strategies for further integration

 

We're excited about you if you have:

  • 4 years of relevant experience
  • You have a track record of self-starting and an acute attention to detail
  • Capacity for creative problem solving and critical thinking
  • Ability to positively respond and adapt to quick paced, ever-changing work environment
  • Strong writing skills to clearly communicate through social-media outlets, emails, blogs, etc.
  • Ability to decipher spreadsheet and other analytical data
  • Understanding of SEO Best Practices a plus
  • Understanding of Teradata, Tableau, Google AdWords, and Excel a plus

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

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