Groupon Coupons is Groupon's digital marketing affiliate business.  We work directly with the world's biggest brands to bring exceptional discounts to our customers every day.  You know when you search the internet for promo codes and they seem to magically appear? Well, that's us! We are a scrappy and energetic team that is able to function like a start-up while benefiting from the scale and resources of a Fortune 1000 company.

We are seeking an exceptional individual to join Groupon’s growing Coupon division to manage our merchant pages, curate the customer experience and increase the quality of the content we show consumers.  A keen intelligence, unparalleled writing skills and the ability to self-start are necessities for this role. This is a chance to join a high performance team that is leading Groupon’s affiliate solutions for national retailers.

The role requires an understanding of affiliate marketing, our competitive set (Retail Me Not, Coupons.com etc…) and of the various ways retailers drive consumer behavior through incentives. Essentially, the perfect candidate is a guardian of the consumer experience, ensuring that we have all of the offers in the universe, that all of those offers actually work and that those offers are properly communicated to consumers to maximize clicks and conversions. Through intensive brainstorming, testing, collaboration, and data analysis Coupon Content Managers ensure Coupons pages are maximizing performance and potential revenue. The ideal candidate for this role is someone who is able to use the view of the consumer to push the business and our practices to maximize growth, potential, and revenue.

Core Responsibilities

• Develop, test, and implement strategies to improve customer engagement and SEO

• Manage 50+ merchant pages with revenue exceeding $8 million dollars annually, by adding new coupon content daily, monitoring auto-published content, and crafting engaging SEO-optimized copy that compels users to click and shop

• Works cross functionally with Operations, Engineering, Editorial, and Sales to drive Products, Engagement rates, and to meet and exceed aggressive quarterly targets

• Analyze data and provide weekly updates regarding click-through rate, traffic, average order value, and commissions earned for each merchant; leverage analytics to inform business decisions

• Work with engineering team to identify key admin and user-facing improvements to bolster productivity and profit

• Analyze how past and current campaign performance impacts consumer behavior, recommending strategies and coupons and offers that will increase consumer loyalty and engagement

• Serve as point person and owner of placements on merchant pages, which receive an average of 3.4 million views per week

• Partner with Coupons sales team to strategize campaign and paid placement execution on a weekly, monthly, and quarterly basis

• Increase Click Through Rates verse industry standards to ensure profits align with consumer behaviors

• Collaborate and communicate with teams across the company (Editorial, Design, Product, etc.) to integrate Coupons and build strategies for further integration

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Qualifications:

• 4 years of experience

• Motivated self-starter with an acute attention to detail

• Capacity for creative problem solving and strategic thinking

• Ability to positively respond and adapt to quick paced, ever changing work environment

• Strong writing skills to clearly communicate through social-media outlets, emails, blogs, etc.

• Ability to decipher spreadsheet and other analytical data

• Understanding of SEO Best Practices a plus

• Understanding of Terradata, Tableau, Google AdWords, and Excel a plus

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our employee resource groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.