Sprout Social is looking for a driven, creative and detail-oriented individual to join our growing Content Team. You'd be a good fit for this role if you enjoy:

• Developing educational and thought-provoking content that solves readers' challenges and opens them to new ideas
• Breaking down complex concepts using compelling stories and engaging formats
• Digging into data to come up with ideas to optimize content performance
• Keeping up with the latest social media and marketing trends
• Seeing your content make real business impact

In this role, you'll spend the majority of your time creating content that helps Sprout reach more social media, marketing and customer care professionals. Outside of writing, you'll play an important role in projects focused on optimizing and improving conversion from our content. You'll work closely with other members of the Content Team, as well as the SEO, Demand Generation, Product Marketing and Sales Enablement Teams, to ensure your content makes the maximum impact.
Qualifications
These are the minimum qualifications that our hiring team is looking for in this role:

• 2+ years of demonstrated success writing long-form content, scoping projects and meeting deadlines
• 1+ years utilizing SEO best practices in content

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• Previous experience working in the software/SaaS industry
• Working directly with customers or external partners on content
• Previous experience using Sprout Social

Within one month, you will...

• Attend Sprout Social new hire training to learn about our company, culture, values and products and understand the value we deliver to customers
• Meet with key partners across the Marketing Team to learn about their roles and how they work with the Content Team
• Develop a firm understanding of Sprout's brand positioning and writing guidelines
• Familiarize yourself with Sprout's content and content operations
• Soak up knowledge from everyone you meet, and ask plenty of questions

Within three months, you will...

• Write and publish high-quality pieces of content, which may include articles, guides, case studies, tools/templates and worksheets
• Develop a strong understanding of Sprout's audience and target personas, including our top customer industries and their unique pain points
• Familiarize yourself with the B2B SaaS model, how content contributes to our business goals and key metrics
• Understand the ins and outs of project management and content tools like Jira, Wordpress and Smartsheet
• Immerse yourself in learning about Sprout's product, customers and success stories

Within six months, you will...

• Regularly share ideas for new pieces of content, both in team brainstorms and as they arise based on content performance, feedback you solicit from other teams and best practices in our industry
• Understand the role of customer stories in our content strategy and develop a perspective on how to expand and build on our past efforts
• Support efforts to increase guide downloads, trial signups and demo requests from Sprout Insights through CTA optimization and updates to existing content
• Be comfortable and proactive about working with collaborators to give feedback, push the creativity of our content and bring strategic insight to the table

Within 12 months, you will...

• Develop a strong feedback loop and have regular conversations with Product Marketing and Sales Enablement to propose new ideas and ways of collaborating
• Regularly work with marketing and platform partners on co-marketing projects to support new product launches and marketing campaigns
• Surprise us! Use your unique ideas and abilities to change our team and marketing efforts in ways that we haven't even considered yet.

About Sprout Social Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team's shared belief in Sprout's mission promotes a culture of openness, empowerment and fun.
We're proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment-your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago's Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application to see whether your state is listed.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report .
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement .
When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.
Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.