At Paylocity, we create software that makes companies – especially their HR teams – better, faster, and stronger. We give clients the tools they need to make their companies run, and give our employees a rewarding company culture – all putting us in a category of our own. Join us and learn what makes us unique!

We’re a fast-growing company ready to revolutionize the payroll and HR world for hundreds of thousands of businesses by delivering innovative technology and support. We seek the best and brightest to help us create the future of our talent solutions – enabling our customers to better develop their employees. Our own employees are equally important to us: We work hard to provide the best work environment for our employees, and are dedicated to giving back to the communities in which we live and work.

Position Overview:

The Content Strategist Program Manager will be responsible for developing, building and strategizing for overall marketing content.  

Primary Responsibilities:

• Drive visibility, coordination, management and oversight of Paylocity content ecosystem. Ensure content investments are aligned with overall business objectives and go-to-market strategy.
• Support marketing campaigns and programs, applying content expertise to create an audience-centric content plan that advances business objectives.
• Ensure content best practices are applied to integrated marketing program planning so that the full buyer’s journey and reputation, demand and sales enablement programs have been included and rationalized against activation plans.
• Create comprehensive and measurable content plan. Build strong cross-functional relationships across marketing, product and sales to define content strategy goals and approach, identify and ideate on compelling storylines, and align these elements to messaging documents and activation strategy
• Manage workflow, budget and agency relationships, liaise with subject matter experts, apply brand standards and act as editorial director for content strategies
• Oversee master content calendar, providing visibility into content creation efforts across the business. Manage centralized content library for asset management,
• Understand and leverage industry trends, the corporate brand and solution value propositions to ensure content quality and relevance in content creation. Identify and recommend opportunities for content reuse
• Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns
• Contribute to writing and editing assets in support of the content plan and in the context of messaging, brand and editorial guidelines
• Perform annual content audits and oversee ongoing maintenance of content library. Perform gap analyses on how the content inventory maps to internal and external audiences, along with their specific journey requirements
• Facilitate a quarterly cross-functional content council to foster knowledge sharing, collaboration and progress around content best practices and challenges
• Implement methodology for calculating, tracking and analyzing content investment Evangelize and educate relevant teams on content strategy best practices
• Oversee content measurement and key performance indicators (KPIs), including the design and operation of relevant, synthesized dashboards, reports and analyses
• Co-own and co-manage requirements definition, selection and implementation of content-related technologies

Education and Experience:

• State the minimum education, experience, skills and certifications/training required to successfully perform the job.
• 5- 10 years of integrated B2B tech marketing, content marketing, marketing communications and/or agency experience
• Knowledge of content strategy, management, analytics, audience segmentation
• Knowledge of digital technologies, including web content mgmt., content marketing software, web analytics and social media tools
• Highly collaborative, with proven experience working across functional teams
• Can synthesize strategic inputs from multiple diverse sources, including product and sales teams
• Creative and innovative – can see the story in the information
• Excellent communicator, collaborate and presenter
• Strong written, messaging and positioning skills; Copywriting and editing
• Complex project mgmt. skills

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Our award-winning culture has made this the place employees want to be. We have plenty of opportunities for you to grow your career within Paylocity, and offer benefits like Tuition Reimbursement so you can continue to learn and develop your skills. You could say our growth game is strong. We also reward hard work with a flexible, casual work environment and plenty of perks. From picnics, to game nights, to holiday parties, there’s no shortage of ways to have fun.

We also offer the following benefits and perks:

· Competitive pay

· Comprehensive benefits (medical, dental, vision, 401k)

· Flexible work hours

· Paid Parental Leave

· Ample volunteer opportunities and events

· Health and wellness program

· Stock purchasing options (NASDAQ: PCTY)

Visit Paylocity.com/careers to learn more about working at Paylocity. Also be sure to check out what past and present employees have to say about us and our CEO on Glassdoor. Check out our many Awards here!!

Learn more about us and stay connected: Facebook, Twitter, LinkedIn, Instagram, and Glassdoor.

At Paylocity, “We” is what makes us different. We are committed to fostering a culture that honors diverse opinions, perspectives, and backgrounds, knowing that each makes us stronger and collectively unbeatable together. We actively cultivate these differences as we engage each other in driving innovation in the software and services we provide our customers. Paylocity is an equal opportunity employer.