Overview

The Copywriter is responsible for the concepting, writing and versioning of advertising in a variety of direct response media. The chosen candidate will be expected to execute on strategies developed by the Creative Director and/or Associate Creative Director.

Responsibilities

• Develop direct mail concepts copy using best practice conversion and direct marketing principles
• Develop advertising concepts and copy for all traditional media, including print and broadcast
• Concept and write copy for email, digital display and infographics
•  Review client conversion data on a regular basis and apply findings to your marketing efforts
• Provide written rationales for creative recommendations
• Present concepts directly to client if needed
• Assist with the research and writing of white papers as needed

Qualifications

• A minimum of 4 years’ experience working in an advertising agency or marketing firm
• Working knowledge of Word
• Familiararity with Excel a plus
• Must be a deadline-conscious self-starter who can work with minimal direction
• Experience working on Mac computers