Head of Creative Direction and Content

| Chicago | Remote | Hybrid
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Who we are: Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one of Built In Chicago's top 10 places to work in 2021, we believe that our People are our greatest competitive advantage. To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.
The Opportunity: 
Our team is seeking a Creative & Content Director to oversee an in-house team of designers/copywriters/producers who will TELL OUR STORY to the world. The right person will be an experienced creative director/art director, with some journalistic experience in their past-and the orchestration skills of a master conductor.
Live events is an exciting, emotional category with no shortage of GREAT stories to tell! Your team (content creation) will work with channel owners (content distribution) to intake briefs; synthesize themes into a cohesive content calendar; and deliver compelling, performant content. If the idea of uniting people around shared experiences excites you, and you have 10+ years in creative & content marketing (5+ leading teams)-read on!
How your role contributes to the success of Vivid Seats:

  • Everyone is a fan of something. At Vivid Seats, we're on a mission to ensure more fans are able to attend the events they love, more often. Putting the right content in front of fans creates a better experience AND propels our business forward.
  • You will help evolve our presence from a transactional stopping point-to an 'in the know' companion-keeping customers & prospects engaged with our content until a spark-of-intent occurs and they place an order.
  • You'll work with content distribution leads to define needs-and bubble up 'themes' into a cohesive content calendar. Your team will deliver on key overarching themes, as well as fulfilling requests for specific channels (owned, shared, earned-sometimes paid.)
  • You'll use information to your advantage-generating ideas for data-driven content that is rigorously researched, engaging to our audience, and optimized over time.
  • You'll bring storytelling excitement & energy-delivering a fresh stream of ideas, and pushing us to experiment with new tactics, new creative treatments, and new channels.
  • You'll guide the composition of our content team (roughly 5-6 to start) and help us grow the function over time.
  • You'll motivate your team to deliver content excellence everyday-through strategic guidance, creative critiques, and real-time coaching & feedback.
  • You will work with outside agencies from time to time-seeking to get the best out of a 'hybrid' creative model ('fresh set of eyes' and expansive thinking from external partners + innate brand knowledge and speed-to-market from our internal team.)
  • You'll be a key shaper of our brand & expected to ensure consistency (visual identity, tone, voice) across all marketing channels and beyond (working closely with cross-functional partners in product & UX especially) 

How your role expectations will progress as Creative & Content Director in the first 30, 90, and 180 days:
30 days in

  • Acclimate to Vivid Seats' values and organizational goals to understand how your department drives initiatives forward.
  • Understand your teams' contributions and the needs of stakeholders that rely on your deliverables to bring business objectives to life.
  • Immerse in the Vivid Seats brand (recent brand refresh, visual ID/TOV, key brand messages & RTBs, current marketing campaigns.)
  • Quickly engage in hiring process to build out content team (designers, copywriters, and additional support roles.)
  • Partner with CMO, marketing leads & key brand stakeholders (UX Director) on the foundational project of developing our content pillars.
  • Draft first iteration of cross-channel content calendar.
  • Identify any tools/processes needed to achieve content team goals and implement accordingly.

90 days in

  • Develop early read on performant content, and optimize forward-looking content calendar appropriately.
  • Guide recent hires to ensure they're set up for success: they understand the brand, are interpreting brand guidelines correctly, are prolific in their output, and are 'raising the bar' creatively.
  • Work with channel leads on potential expansion into new content outlets.
  • Implement regular creative reviews ("tabletops") with cross-functional peers to ensure brand consistency; drive "lunch & learns" and other formal/informal coaching sessions with the broader organization.

180 days in

  • Monitor and evolve team deliverables, individual goals, and overall performance to ensure alignment with department initiatives and the organization while coaching your team to grow skill sets.
  • Meaningfully contribute to department roadmap exercises that balance current needs with future strategic initiatives.

What You'll Bring:

  • Bachelor's degree or equivalent experience
  • Background in design (art direction) with a strong portfolio of work on consumer brands–clear visual POV, and experience in design software & motion graphics
  • 10+ years in content marketing / ideal blend of agency & client-side roles
  • 5+ years leading teams of creatives
  • Some time spent in an editorial capacity, or a clearly demonstrable 'journalistic slant'
  • Skill in creation of long-form, short-form, and real-time content
  • Clear understanding of content marketing landscape-distribution strategies & tactics
  • FLUENT understanding of digital & social channels, experience optimizing content for SEO, and publishing content on CMSs
  • Familiarity with Google Analytics, and using data sources to optimize content performance
  • Ability to quickly adapt to an established brand vis/voice, to enrich brand standards, and drive consistency across touchpoints (prior experience on a brand launch/re-brand is desired)
  • Experience in fact-paced, start-up type environment is preferred

Our Commitment:
We are an equal opportunity employer that values the critical importance of a diverse workforce and sense of belonging. Many of our roles have flexible requirements and we encourage you to apply regardless of whether you meet every qualification.
Vivid Seats provides competitive compensation; bonus incentives; FLEX PTO; mental health days; medical, dental, and vision insurance; 401K matching; monthly credits and discounts for attending live events; remote work and snack allowances; and a variety of additional workplace perks.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • DockerFrameworks
    • JSFFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • OAuthFrameworks
    • React NativeFrameworks
    • SpringFrameworks
    • TerraformFrameworks
    • Vue.jsFrameworks
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • New RelicServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • BrazeCRM
    • BrazeEmail
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Located in the landmark Marshall Fields building, Vivid Seats brand new HQ incorporates modern design, collaborative spaces, and the excitement of live events to create an innovative workplace. We are centrally located near public transportation hubs, shops, restaurants and entertainment venues.

An Insider's view of Vivid Seats

How does your team reward individual success?

We are encouraged to take ownership of our work and continue supporting technologies we work on, well into production and beyond. Having coworkers who care so genuinely about not only my individual success, but also the company's success, makes working for Vivid Seats extremely rewarding.

Lana M.

Quality Engineering Manager

What are Vivid Seats Perks + Benefits

Vivid Seats Benefits Overview

We make it easier for you to give it your all. While you are transforming the live event industry, we will take care of you and people who matter to you.
We've got you cover with a variety of Health, Dental and Vision packages to help fit your needs; 100% Employer Paid Life Insurance, AD&D and EAP; STD and LTD.
One of the most competitive 401 (k) programs on the market.
Continuing education opportunities and rewarding performance incentives
PTO, Maternity and Paternity policies that afford you the flexibility to take planned time off as needed.
In-office happy hours, holiday and summer events, company-sponsored sports leagues, catered lunches.
Stocked kitchen with healthy snacks!

Culture
Volunteer in local community
Committed to partner with organizations and causes that are important to our employees and our communities.
Partners with nonprofits
Corporate Social Responsibility is important to us - we have a team dedicated to leading these efforts both in a local and national scope.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Employees trained on best practices supporting data-driven decisions - starting with recruiting and hiring.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
All employees are offered equity as part of our total rewards package.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

We offer credits and discounts on tickets to attend your favorite events along with great health insurance plans with healthy employer subsidies (like monthly care packages for our remote employees!) and pre-tax commuter benefits. All employees are encouraged to use no questions asks mental health days and a floating holiday. When in the office we host catered lunches and regular happy hours to recognize birthdays and celebrate successes. Our corporate office provides a fully paid in-building gym membership for morning yoga or lunchtime run. Employees are also able to work a hybrid schedule, providing the balance life requires, when we need it.

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