As the Director of Content Marketing of our team, you’ll help drive content strategy aimed at extending reach, growing top funnel traffic, driving users into trials and helping prospects convert to customers. As the content marketing leader, you will be a driving force for the editorial calendar and responsible for content across a wide variety of marketing initiatives. You will be both a coach and a player. You’ll have the chance to collaborate with other team members on new content ideas and initiatives, and you’ll be challenged to have a measurable impact. This person will thrive in a fast-paced, dynamic scale-up environment.

What your day could consist of:

• Own the content creation and distribution strategy, and the editorial calendar to execute content that builds our brand and drives revenue
• Lead in-house and external talent to scale content initiatives as needed across the website, campaigns, and other content channels
• Stay on top of content trends and experiment with new ways to deepen audience engagement with our brand
• Track, analyze, and regularly share updates on content performance and its impact on brand affinity, site traffic increases, pipeline and revenue
• Own the end-to-end content creation and review process
• Develop content to attract and convert prospects into customers
• Identify and create content programs with high engagement rates that will help grow our audience and increase brand awareness
• Establish frameworks that hold our content activities to high standards of clarity, effectiveness, quality, and style, ensuring that all of our content is on-brand
• Build excellent relationships with teammates and stakeholders across projects.

What you'll need:

• 8+ years of content marketing experience and leading a team to drive growth in a fast paced environment. High growth SaaS experience preferred
• Communication skills translating messages to different audiences
• Deep understanding of inbound and outbound marketing, and content strategy
• Outcome-focused leadership style with the ability to drive your team toward clear business goals while investing in their personal and professional growth
• Ability to set strategies to impact leading indicator metrics in order to ultimately drive traffic, trials and revenue growth
• Strong project management and organizational skills
• Copyediting experience with best-in-class standards for editorial quality with immaculate attention to detail across all of your work.

About ActiveCampaign:

We are a category-defining Customer Experience Automation Platform (CXA) that helps over 185,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 850+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. 

As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here. 

As one of the fastest-growing SaaS companies in the world, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently, and join us in our mission to grow our customer base from 185,000 today to millions. We have been ranked #4 Best Place to Work on Built In Chicago in 2021, a best workplace for remote employees by Quartz and received recognition as a great place to work across all of our regions, and continue to be globally recognized for our employee-centric culture here.

Perks and benefits:

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:

-Comprehensive health and wellness benefits (including no premiums for employees on our HSA plan,  telehealth and tele-mental health, and access to the Calm app for meditation)

-Open paid time off

-Generous 401(k) matching with no vesting

-Generous stipend to outfit your remote office

-Access to life coaches via Modern Health

-Cool swag

ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.

Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.