ASSOCIATE DIRECTOR, AUDIENCE ANALYTICS

| Chicago

Associate Director, Audience Analytics - (0104270)

Our Analytics team transforms our unique data into business impact. With a team of 80+ people, everyone can specialize in their passion—from account analytics to analytics development to BI. Whether it’s driving insights from cutting-edge tools or building the tools yourself, you have the opportunity to show your capabilities. And no matter where you fit in, our proprietary line of ad-tech products means data collection is efficient and accurate. If you enjoy shaping big business decisions with big data analytics, we want to talk to you.

ABOUT THIS ROLE:

The Associate Director, Audience Analytics position leads projects on a team who builds and develops customized, addressable audiences of users for Conversant's diverse set of advertisers. In this capacity, you'll be responsible for collaborating with the Decision Sciences team to nurture (or guide) the development of audience targeting tactics and eventually implementing them after testing.

RESPONSIBILITIES:

  • Develop and maintain Conversant’s suite of standard and premium audiences.
  • Develop deep expertise in Audience Lab’s processes and code base with strong attention to detail while looking for continuous opportunities for automation and process improvement.
  • Serve as lead architect on Audience Lab development projects in SQL and Python.
  • Lead or collaborate in projects to improve Conversant’s audience targeting platform or enable new audience targeting tactics.
  • Represent the team on cross functional initiatives and build strong relationships with internal clients.
  • Conduct analysis to support business decisions around audience quality and the impact that audiences have on performance.
  • Support and execute custom solutions for high profile clients.
  • Manage the project work of junior analysts on the team and mentor them.
  • Ability to mentor and/or manage others.

REQUIREMENTS:

  • Graduate degree in Statistics, Mathematics, or other quantitative discipline.
  • SQL Programming (Advanced Level).
  • 5+ years of industry experience with a Master's Degree (7+ preferred).
  • Programming experience in a scripting language (Python, R) (Intermediate).
  • Familiar with data warehouse principles (relational tables).
  • Excellent diagnostic and troubleshooting skills.
  • Excellent communication skills.
  • Experience with Excel (pivot tables, vlookups, graphing).
  • Highly motivated & driven.
  • Experience with statistical modeling.

  ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES

  • Familiarity with the digital advertising industry (audience targeting, campaign optimization).
  • Knowledge of data visualization tools (Tableau, etc.).
  • Experience working for a marketing data company or data management platform.
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Technology we use

  • Engineering
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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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