Category Analyst, C.A. Insights

About Us

A ton of companies boast their unlimited PTO and dog-friendly offices, or maybe these days, discounted streaming sweat sessions. We get that and we love that. But at C.A. Fortune, we’re so much more than just cool perks. We’re committed to investing in our people because ultimately, they are who define us. We welcome diversity, value curiosity, and love uniqueness. We strive to provide a space for individuals to become a better version of themselves each day, not only for themselves, but for their teammates, their clients, and their customers.

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (yes, pun intended?), to offer a comprehensive solution to our clients from sales management, to marketing, all the way down to insights, and e-comm. The beauty of that is not only in our breadth of services to our clients, but what that provides us. And that’s the opportunity for individuals (aka future employees, aka you) to find a perfect fit within our org. If you’re a go-getter, willing to roll-up-your-sleeves, are a creative(ish) thinker, you don’t mind parent jokes, and appreciate feedback loops, then we’re probably, ok certainly, the company you’re looking for.

Position Summary:

The Category Analyst will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead quarterly business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are an internal consultant and trusted advisor to the business manager as their client.

Responsibilities:

• Implement category management strategy to develop fact-based category reviews, business reviews and selling
  • Present business reviews to client, clearly articulating trends and recommendations to optimize strategic planning and selling efforts
  • Develop and deliver presentations relative to new items, product reviews, conversions and impressions.
• Create, maintain and perfect analytical tools, reporting and resources leveraged against the
• Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity
• Analyze shopper and consumer information and develop recommended actions based on
• Track, monitor and provide actionable feedback on distribution and sales
• Utilize distributor, syndicated and consumer research to develop fact-based analysis and business
• Work with the Account Managers to manage the KPI’s across retailers and determine key opportunities.
• Evaluate effectiveness of programs and communicate strategy and best practices internally and
• Conduct promotional planning support via in-depth retailer specific
• Ensure a fluid process from data intake, visualization, testing visuals to

Job Knowledge, Skills, Abilities, Traits:

• Bachelor’s Degree plus 2-5 years CPG industry sales organization experience, preferably in a sales/analytical capacity. (Natural/Specialty food and/or beverage preferred).
• MUST HAVE: Experience in SPINS (Satori), Nielsen and/or IRI data
• MUST HAVE: Strong computer skills in Word, Excel & PowerPoint programs.
• MUST HAVE: Experience in selling story development, category reviews & category management principals.
• Experience in data visualization platforms (e.g., spotfire, PowerBI) with the ability to understand the data and proof resulting visualizations from raw data
• Strong analytical and problem solving skills.
• Strong communications skills, ability to clearly articulate complex concepts in a concise manner
• Strong organizational and time management skills.
• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
• A proven record as a team player plus the ability to work independently given general direction.
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment.

Travel Requirements: 5-10% to present to client

Reporting Structure: Reports to Director, Business Intelligence

Location: Remote

Compensation:

• Salary commensurate with level of experience and current market landscape
• Benefits package available: medical, dental, life insurance, 401k
• Additional Options: vision, short term & long-term disability
• Company provided computer