GoHealth
We're disrupting the health insurance industry with our digital platform.
Chicago, IL

Director of Research & Insights at GoHealth

| Chicago
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GoHealth’s mission is to improve access to healthcare in America. Increasingly, consumers age 60+ need information and our purpose is to support and educate them as they navigate the complexities of Medicare coverage.

To support our bold ambitions, GoHealth is searching for a Director of Research & Insights to build our internal insights practice. The Director will establish a scalable structure to collect data on our consumers, members, and staff – work that will be essential to GoHealth’s brand strategy and growth. You’ll oversee a team of full-time analysts and vendors to conduct research and distill information gathered into actionable insights for the organization. This leadership position reports to the VP of Brand & Acquisition and will play a significant role in defining the underlying segmentation on which our brand positioning is based. Beyond marketing, this practice area leader will champion the importance of insights enterprise-wide and be an advocate for collecting and acting upon data from consumers, members, and staff.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications.GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

Responsibilities:

  • Own and expand the primary research function at GoHealth, leading all aspects of the research process, including identifying and scoping research needs, vendor selection and contracting, study design, analysis, and communication of results
  • Oversee the planning and delivery of research work that informs brand strategy, builds our understanding of target audiences across the business, and identify opportunities for effective messaging to attract new members
  • Implement, maintain, and report out on Brand Tracker to measure impact of brand building investments
  • Implement a Voice of the Customer program and/or Net Promoter Score instrument to continually expand organizational knowledge of member needs, satisfaction, and brand RTBs
  • Implement a longitudinal survey to gather employee insights, monitor attrition trends, and tracking satisfaction of new hires over time
  • Oversee all consumer insights research and packaging of the material into consumer-facing material and reports which can be activated for publicity, educational content online, and social media
  • Champion data hygiene and customer record management to enable ongoing, effective surveying of members and staff
  • Track and report on changes in Medicare consumer demographics, psychographics, and other characteristics  
  • Leverage your deep research, analysis, and storytelling skills to champion the role of insights and drive business outcomes throughout the organization
  • Collaborate cross-functionally to identify knowledge gaps across the business and develop a research learning agenda
  • Create clear, compelling, and data-driven research presentations that influence stakeholders across the organization
  • Build and scale enterprise research capabilities, including both in-house analyst talent and variety of research vendors (e.g. NORC, Displr, Q Software, Lucid, etc.) to meet the business needs
  • Manage the research budget, invoicing, contracting, and vendor onboarding
  • Develop processes for continual improvement, including documenting best practices, communicating insights and lessons, and developing a research intake process and catalog
  • Conduct external competitive research on messaging in the Medicare marketplace and from carriers
  • Conduct panel-based consumer ad testing on TV and digital advertisements
  • Oversee ad-hoc marketing research studies to inform ongoing decision-making (e.g. response lift from celebrity endorsers, ad resonance to stylistic treatments on digital ads, IDIs to inform brand repositioning work)
  • Draft questionnaires and program surveys; develop sample quota; collect, evaluate and validate raw data, and produce executive summary findings and visual aids

Skills and Experience:

  • 12-15 years of marketing research experience with significant brand-side, direct-to-consumer insights experience
  • At least 5-6 years of vendor management overseeing the work of 2-3 vendors/tools
  • At least 3-5 years of leadership experience managing at least 1-2 analysts
  • Proven experience conducting and commercializing consumer research studies
  • Proven experience maintaining a brand tracker and running a VoC or NPS program
  • Strong communication skills with ability to produce executive summaries and briefings that succinctly communicate insights with impact
  • Exceptional organizational skills with ability to manage multiple complex projects simultaneously
  • Bachelor’s Degree in a relevant field, or on the job work experience equivalent
  • Experience in a high-volume, direct response lead gen marketing environment
  • Firsthand experience supporting direct-to-consumer brand positioning work

Benefits and Perks

  • Open vacation policy because work life balance is important
  • 401k program with company match
  • Employee Stock Purchase Program
  • Medical, dental, vision, and life insurance benefits
  • Paid maternity and paternity leave
  • Professional growth opportunities
  • Generous employee referral bonuses
  • Employee Resource Groups
  • Work from Home Stipend
  • GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC.

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Where we are

Our headquarters are located in the River North area of Chicago. Located steps from the Chicago Brown Line stop on the CTA.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen
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What are GoHealth Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

An Insider's view of GoHealth

How would you describe the company’s work-life balance?

On the Technology team, we're actively encouraged to use our PTO and to leave work at the office. People are understanding that sometimes life doesn't follow a set schedule, and perks like massages and discounted gym memberships also help with prioritizing your well-being.

Joyce

Software Engineer II

What makes someone successful on your team?

To be successful on Operational Analytics, you have to create solid relationships with your business stakeholders. Those relationships are immensely helpful when it comes to completing urgent requests, furthering your business context, and gaining new responsibilities. They can also be what makes the next step of your career come to fruition.

Jaime

Senior Data Analyst

GoHealth Careers in Chicago
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Chicago
3 weeks ago
GoHealth is actively seeking to add another Payroll Specialist to our team in Chicago. This person will be a critical member of the Accounting team who will ensure accurate processing and recording of company’s payroll, and assisting with daily data entry Payroll processing. This position will impact a rapidly growing organization and offer career development opportunities for the right candidate. Frequently cited statistics show that women and

Senior Manager, Workforce Management

GoHealth
Chicago
3 weeks ago
The Senior Manager, Workforce Management manages all facets of forecasting, scheduling, real-time management, attendance / activity tracking. You will provide your team daily guidance to analyze data by tracking and trending operational metrics to ensure planning, accurate requirements and workload identification. You will establish business partnerships with program management, account management and functions to support requirements and provide

Team Lead - Sales Recruiting

GoHealth
Chicago
3 weeks ago
The Recruiting Team Lead position will oversee the recruitment team responsible for “Insert market” and has a direct responsibility for goal adherence and personal production.   This position is responsible for implementing recruiting, sourcing and retention strategies and related action plans while implementing best practices to support the talent needs of the organization. The Recruiting team lead will be the primary liaison between the hiring

Email Marketing Specialist

GoHealth
Chicago
3 weeks ago
The Growth Marketing team is looking for an Email Marketing Strategist to oversee the expansion of our email marketing and lead nurturing efforts. This is an exciting opportunity to build a program from the ground up. You will partner with marketing sources such as our online and offline media teams to engage with leads at various stages of the sales funnel to maximize marketing spend. Frequently cited statistics show that women and

Technology Strategy Lead

GoHealth
Chicago
3 weeks ago
Title: Technology Strategy Lead The Technology Strategy Lead will partner with senior leaders on the Technology team to support planning, investment allocation, and special projects. The Technology Strategy Lead will report to the Director of Technology Strategy & Planning as part of the broader Technology team at GoHealth. Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the

Director, Customer Operations

GoHealth
Chicago
3 weeks ago
GoHealth is a leading health insurance marketplace focusing on Medicare, and we’re looking for a Director of Customer Operations to provide strategic direction for our growing TeleCare teams. In this role, you will operationalize key improvement, drive metric adherence, and champion the agent and member experience to ensure we’re maximizing our member retention. Additionally, you will be responsible for identifying gaps and opportunities and

Senior Systems Engineer

GoHealth
Chicago
3 weeks ago
GoHealth is seeking a talented Senior Systems Engineer who will be responsible for the configuration and support of our corporate server infrastructure and internal tooling. In this role, you will serve as a member of the Infrastructure Engineering team, providing maintenance and top-notch contributions to our existing code-base. This position will require a strong knowledge of all things PowerShell (or similar) in an Agile environment.

Senior Technical Accountant

GoHealth
Chicago
3 weeks ago
The Senior Technical Accountant will play a key role in the preparation and analysis of financial reporting and financial results, both for internal and external purposes, including the preparation of 10-Qs, 10-Ks, and other SEC reporting, which will require the ability to work cross-functionally with other leaders throughout the organization.  This position will also be a key contributor in the research, interpretation, and implementation of