Manager, eCommerce Analytics

| Chicago
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As the Manager of eCommerce Analytics & Conversion Optimization, you will manage the activities of an analyst or team of analysts that provide business intelligence and strategic planning support for a brand, function, or the company at large. You will lead initiatives to analyze complex business problems and issues using data from internal and external sources.

In this role, you will have the opportunity to advise business leaders by providing data-based strategic direction to identify and address business issues and opportunities, all the while ensuring that policies, procedures, and business management methodologies align with corporate vision.

Primary Duties & Responsibilities:

  • Provide data for use in the forecasting and budgeting processes, utilizing customer data and predictive analytics that map and project trends to improve performance by making key strategic insights and recommendations and taking specific action to accelerate business growth
  • Develop a regular reporting cadence to inform business partners, product, technology and marketing teams on a daily and weekly basis, as well as monthly executive-level reporting
  • Analyze performance data and metrics, and make decisions based on the analysis to identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties
  • Partner with the executive team, art director, visual designers, and developers to drive conversion improvement on our website and app through rigorous testing and planning
  • Have a thorough understanding of the customer journey from different channels and help channel owners optimize conversion and reduce friction as customers move through the funnel
  • Implement all facets of the CRO roadmap, including planning, idea management, testing, optimization, reporting, and forecasting; this includes: setting up and utilizing A/B tests, using Test & Target or similar tools, and optimizing funnels across multiple devices and websites
  • Stay on or ahead of the CRO industry pulse - communicating to the organization new trends, disciplines, and learnings and how they translate to project performance and conversion rate improvement opportunities


Knowledge, Skills, and Abilities:

  • 5 years of Digital / e-Commerce experience, preferably in Retail
  • 2+ years of direct and hands-on experience as part of an eCommerce Analytics team providing learnings and insights to the business
  • Direct and hands-on experience in using web analytics tools such as: Adobe Analytics, Google Analytics, WebTrends, CoreMetrics
  • Direct and hands-on experience in using any of these digital testing & personalization tools: Optimizely, Adobe Test & Target, Monetate, Google Optimize
  • Advanced Excel skills to create management reports, presentations, and analysis
  • Experience in optimization modeling and forecasting are required
  • Ability to merge diverse data from different platforms, formats, and environments to prepare for data analysis
  • Ability to multi-task effectively
  • A natural problem solver with keen strategic thinking skills



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Location

We also have an office in the heart of Downtown Chicago at 200 N LaSalle

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