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Manager, eCommerce Analytics

| Chicago

As the Manager of eCommerce Analytics & Conversion Optimization, you will manage the activities of an analyst or team of analysts that provide business intelligence and strategic planning support for a brand, function, or the company at large. You will lead initiatives to analyze complex business problems and issues using data from internal and external sources.

In this role, you will have the opportunity to advise business leaders by providing data-based strategic direction to identify and address business issues and opportunities, all the while ensuring that policies, procedures, and business management methodologies align with corporate vision.

Primary Duties & Responsibilities:

  • Provide data for use in the forecasting and budgeting processes, utilizing customer data and predictive analytics that map and project trends to improve performance by making key strategic insights and recommendations and taking specific action to accelerate business growth
  • Develop a regular reporting cadence to inform business partners, product, technology and marketing teams on a daily and weekly basis, as well as monthly executive-level reporting
  • Analyze performance data and metrics, and make decisions based on the analysis to identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties
  • Partner with the executive team, art director, visual designers, and developers to drive conversion improvement on our website and app through rigorous testing and planning
  • Have a thorough understanding of the customer journey from different channels and help channel owners optimize conversion and reduce friction as customers move through the funnel
  • Implement all facets of the CRO roadmap, including planning, idea management, testing, optimization, reporting, and forecasting; this includes: setting up and utilizing A/B tests, using Test & Target or similar tools, and optimizing funnels across multiple devices and websites
  • Stay on or ahead of the CRO industry pulse - communicating to the organization new trends, disciplines, and learnings and how they translate to project performance and conversion rate improvement opportunities

Knowledge, Skills, and Abilities:

  • 5 years of Digital / e-Commerce experience, preferably in Retail
  • 2+ years of direct and hands-on experience as part of an eCommerce Analytics team providing learnings and insights to the business
  • Direct and hands-on experience in using web analytics tools such as: Adobe Analytics, Google Analytics, WebTrends, CoreMetrics
  • Direct and hands-on experience in using any of these digital testing & personalization tools: Optimizely, Adobe Test & Target, Monetate, Google Optimize
  • Advanced Excel skills to create management reports, presentations, and analysis
  • Experience in optimization modeling and forecasting are required
  • Ability to merge diverse data from different platforms, formats, and environments to prepare for data analysis
  • Ability to multi-task effectively
  • A natural problem solver with keen strategic thinking skills


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Technology we use

  • Engineering
    • .NETLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MemcachedDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We also have an office in the heart of Downtown Chicago at 200 N LaSalle

An Insider's view of FTD

What does your typical day look like?

As Brand Manager, I am constantly working to ensure we are engaging with our consumers and living out our brand vision via all channels. My day is 100% collaborative, between meeting with channels managers, reviewing new campaign launches - building a brand takes teamwork. When you have an online business, your consumers are shopping with you 24/7,

Kristin Byrne

Brand Marketing Manager

What unique initiatives do you have that encourage innovation?

I have had the opportunity to build a platform from the ground up. Opportunities like these are few and far between in this day and age. FTD has been like a master class in leadership for me, and it has produced a fundamental mind shift for me on what leadership means.

Dimple Rao

VP of Product Management and UX Design

What's the biggest problem your team is solving?

On our FOL team, we are creating a feature complete platform migration for all of our florist sites. This is a rather large task in that most of our florist sites look like they were created in the .COM era of the internet. Our new platform will provide huge UX boons. In addition to self-improvement, it may also attract new florist partners

Michael Walsh

Software Engineer

What are FTD Perks + Benefits

FTD Benefits Overview

FTD is dedicated to you and your family. We work hard to provide a wide range of competitive and affordable health care benefits that reflect your changing needs. Our goal is to empower you with the resources and flexibility you need to live well, be well. The benefits you elect will start the first day of the month following the date of hire.
Our benefits offerings include medical, prescription, dental and vision coverage, a company contribution to a Health Savings Account (HSA), life, accident, and disability insurance, paid time off, and tuition reimbursement. We are committed to providing fair compensation to all of our employees, including performance-based compensation incentives for many of our positions. FTD, Inc. is a premier floral and gifting company. We offer very generous employee discounts on our FTD.com and Proflowers brands.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
If you are eligible for benefits, you can enroll in an FSA regardless of whether or not you are enrolled in FTD’s medical plan.
Disability Insurance
FTD offers short and long term disability at no cost to you. The disability benefits will replace up to 67% of your weekly base income up to $2,500/week for STD and up to $10,000/month for LTD.
Dental Benefits
FTD offers two great dental plans through Aetna. A Dental HMO with co-pays where you choose your Primary Care Dentist and a Dental PPO which has benefits in and out of network.
Vision Benefits
FTD offers vision coverage through Eye Med which offers a broad network of nationwide providers to choose from to meet your vision needs. Retailers such as LensCrafters, Pearle Vision, , and JCP
Health Insurance Benefits
FTD offers three medical plans through Aetna to choose from including one EPO where you choose a Primary Care Physician and two PPO High Deductible Health Plans (HDHP)
Life Insurance
For employee coverage of 2x base salary up to $600,000. *Per IRS regulations, the cost FTD pays for coverage above a certain level is considered “imputed income,” and is included on your W-2.
Wellness Programs
We know how important wellness is to your overall success. The FTD Wellness program is here to help you identify and achieve your health and wellness goals.
Onsite Gym
Our One North Dearborn location offers an onsite state-of-the-art fitness center, cycle center and bike room.
Retirement & Stock Options Benefits
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Depending on the department and role, FTD offers some scheduling flexibility. We also offer summer hours so that our team members can enjoy extended weekends and fun in the sun with family and friends
Remote Work Program
Family Medical Leave
Care for yourself or a family member who is seriously ill, to care for a newborn or newly adopted child, or to attend to the affairs of a family member who is called to active duty in the military.
Vacation & Time Off Benefits
Generous PTO
FTD recognizes 9 paid holidays each calendar year and allows employees to take time off for vacation, personal responsibilities and sick time.
Paid Holidays
FTD recognizes 9 paid holidays each calendar year.
Paid Sick Days
Perks & Discounts
Casual Dress
FTD allows employees to wear casual workplace attire every day, not just Fridays!
Commuter Benefits
Take advantage of the pre-tax benefit, you may elect up to the IRS limit of $260/month for transit and $260/month for parking.
Free Daily Meals
During FTD’s peak season such as Valentine’s Day, Mother’s Day, and Christmas FTD often provides lunch to thank employees for their hard work (along with the occasional just because lunch).
Game Room
Our game room includes Ping Pong.
Some Meals Provided
We provide food during Peak Season.
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Up to $2,500 after one year of employment
Promote from within
Online course subscriptions available
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